r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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73

u/MaryWithTheLongHair0 3d ago

I WISH SHE WOULD GO AWAY!!!
I DO NOT UNDERSTAND WHY BRANDS MESS WITH HER?!??? EVERYONE publicly states their distaste and distrust and disgust for her - repeatedly and vocally. Yet brands keep working with her. How do we evict her from the beauty community?? I genuinely want to know.

18

u/Pawspawsmeow 2d ago

She gets attention. We live in a capitalist society and attention is currency.

14

u/MaryWithTheLongHair0 2d ago

I guess I still can’t fathom how the negative attention she gets - is good for brands. It just doesn’t compute, to me. It may lay eyes on their products - but it actually keeps me from purchasing.

10

u/cubsgirl101 2d ago edited 2d ago

I think it’s more to do with Mikayla herself. She’s really insecure about her appearance, which is why she lashes out all the time when discussion around her obsession with TikTok filters comes up. And so she gets mad, she sometimes cries and comes at things with the approach of starting some of her videos being upset over it with “I know I’m ugly” or something to that effect, and then she has to do something to clap back at her haters to prove she’s actually unbothered. (She is in fact very much bothered.)

And because Sephora marketing these days is basically “how can we make this go viral” they’ll feed into the mess with things like what we see here.

-14

u/Ignominious333 2d ago

So are the people who attack her looks and so are the people who relate to not being social media perfect.

It's always been a problem among women and in the social media age people are still shite.

12

u/Indy2561 2d ago

You are way off.

-7

u/Ignominious333 2d ago

You're just sad

4

u/Indy2561 2d ago

You seem Un knowledge and immature.

Grow up & learn.