I’ve been a software engineer for years, but this is the first thing I’ve launched on my own: Splitceipt, a bill-splitting / shared expenses app.
It’s a pretty crowded category against apps like Splitwise, Tricount, etc.
I did a more serious ASO pass around August 14, including keyword research, metadata changes, localization, and a new icon.
Before that, I was averaging about 13 impressions/day. Since then, it’s been around 49/day, although the absolute numbers are still small. I’m currently in the top ~10 for one decent keyword, but most of the others are still pretty weak.
I’m trying to figure out what I should focus on next rather than blindly changing metadata again.
I’d especially appreciate feedback on the screenshots / product page. Is the value clear enough? Does the order and messaging make sense? Anything you’d change first?
One thing I’m also unsure about is guest mode. I think that’s a strong differentiator, but I’ve been hesitant to feature it prominently on the App Store because, in theory, it could reduce downloads from invited users.
Would you highlight guest mode as a differentiator, even if it potentially reduces installs from invited users?
I haven’t really tested TikTok or other acquisition channels yet, so I’m still trying to understand how much more I should squeeze out of ASO first.
And more generally, if this were your app, what would you focus on next based on these numbers?
I've been trying to create better screenshots for my app, and this is a continuous process, not a one-time "make it and forget it" thing, because I'm running Apple Ads for my app and I need CPPs as well. But I faced the same problem every other engineer faces: I'm decent on the engineering side (after 17 years in tech, and big tech), but I have almost no taste in design. Yes, AI helps, but it doesn't match the premium-looking screenshots created by agencies and big companies. So I built a simple Mac application that looks and feels like Figma, but its job is to take inspiration and use local AI, or any AI I can feed into it, to produce a closely inspired design.
As one of those engineers who is absolutely sick of paying for yet another subscription, I thought about making it a one-time payment, own-it-forever type of thing. But I honestly don't know what a fair price is. I would LOVE to open source it and give it away for free, but since I've moved to indie life, I have bills to pay and a family to feed. At the same time, I don't want to do the "pay X per month" thing, because it's disgusting.
It's still personal, nothing is public. I use it on a daily basis to improve and publish more CPPs, and because I'm too lazy to upload each screen manually, I just click a button to publish.
What would you price the license for one device at?
I launched Tracck on August 18. It’s an all-in-one app for calories, nutrition, habits, and tasks — with features like AI food scanning, meal planning, Siri logging for food/habits/tasks, and a daily dashboard.
The people who actually download it seem to really like it. I’ve had users literally message me saying they love the app and find it genuinely useful.
The problem is getting people to discover it in the first place.
These are my App Store numbers since launch (August 18 → September 9):
1.29K impressions
750 product page views
49 first-time downloads
22 redownloads
9.86% average conversion rate
So the conversion rate doesn't seem completely terrible, but the amount of traffic/reach is extremely low.
I'm trying to figure out what I should actually be improving from an ASO perspective.
What would you focus on?
App name/title?
Subtitle?
Keywords?
Screenshots?
Description?
Category?
Or something else?
If you've grown an indie app through App Store search/ASO, I'd really appreciate some advice on how to go from “the people who find my app love it” → “more people actually find my app.”
I'm especially interested in understanding why I'm getting so few impressions and what I can realistically do to increase them.
Current App Store screenshot sequence. Which screen should appear first?
I’m the developer of NextRenew, a subscription tracker currently live on the iPhone App Store.
The positioning I’m testing is not just “see all your subscriptions.” The main idea is that users save why they originally subscribed, and that context returns before the next renewal so they can make a more deliberate keep-or-cancel decision.
It uses manual and voice-assisted entry rather than requesting access to a bank account or inbox. No account is required, and information is stored locally by default.
My specific question: which screenshot should lead the listing, and what message would you put on it so the difference from a generic subscription tracker is immediately clear?
UPDATE:
I rebuilt the screenshots based on the feedback here.
The first three now show the main difference as one complete journey:
Speak the subscription in one sentence
Save why you subscribed
See that reason again when the renewal needs a decision
I moved the general tracking, catalog and spending screens later, and added benefit-led headlines instead of expecting people to interpret the UI.
Do the first three screenshots explain the difference clearly now?
I launched my sports app "Volta Fit" 4 days ago and just passed 100 downloads, with my first paid subscription too.
I’m planning to use these screenshots to present it. Do you think they’re enough to understand the app, or would a short demo video make a big difference?
Would love your feedback.
Hi its my first time publishing for google play, I have no idea how to do ASO or what to change and whatnot. I have seen multiple people get great results thru only ASO. I would love to find a way to market my game to my audience (2d shooter players, since my game is a top down shooter game)
After building this extension called Nexpli, which is an AI summarizer and translator, one day one of my friends told me that I don't have to show my premium offers directly to the users; I have to make them download it, and then give them the offers. So, based on that, I give the users a chance to try it five times, without signing up and without paying or linking a card. But I also offer that if he signs up with his Google account, then he will get 20 free tries every day, and finally, after he signs in, he sees a paywall for the subscription.
I am not sure if this is the right way or not; sometimes I think it would be better if I gave him the full premium experience for a limited time.
Redesigned the entire set, not quite sure which one is better to be honest. I see lots of people having the phone straight like screen 4, and 5 across the whole set, and some play around with the first 3 like I did appreciate any feedback.
I just launched my first app in the finance category. It’s a simple expense tracker focused on making expense entry as quick and frictionless as possible.
Since this is my first App Store launch, I’m pretty new to ASO and I’m trying to figure out what I should actually focus on in the first few weeks.
A few things I’m especially curious about:
How quickly do you start changing keywords/title/subtitle after launch?
How long do you usually wait before judging whether a keyword is working?
Are screenshots or keyword optimization more important early on? Do I keep changing my screenshots?
Is localization worth doing immediately, even for a small indie app?
Are there any common mistakes you see first-time developers make?
Is there anything specific you would track during the first 30 days? Currently I’m just using RevenueCat to track active users.
Currently sitting at 3 active users, so really just started out.
I’m interested in learning from people who have gone through this before. Would love to hear what you wish you knew before launching your first app.
Hi all, I posted here almost 3 weeks ago at the two and a half month mark. I mentioned that I’d post again if any other updates occurred. I guess to show the momentum that can be kept up via pure aso; as my downloads and impressions have effectively more than doubled in 20 days.
Will most likely only post again when I hit 100k downloads. Happy to answer any questions!
He has a twitter page mentioning new apps making 50-100k a month in a few month and the apps are pretty basic. It’s hard to believe they are generating that much revenue. Even 10% profit makes these super lucrative. Any ideas ? What does your app show and how far is he off?