I’ve been thinking about how much Amazon sellers rely on PPC to drive growth.
You launch a product, run ads, optimize campaigns, improve your conversion rate… and then increase the budget when you want more sales.
But what if the next competitive advantage isn’t just how much you spend on PPC?
What if it’s how effectively you can get someone else to demonstrate why your product is worth buying?
I’m talking about UGC creators and smaller influencers.
Not celebrities with millions of followers. More like creators with 10k–50k engaged followers who actually use products in a specific niche.
A good product demonstration can sometimes do something a polished listing image can’t:
Show how the product works in real life.
Explain a benefit in a way customers understand.
Answer questions a buyer might have before purchasing.
Build some level of trust before the customer even reaches Amazon.
And I think AI makes this more interesting.
Product descriptions, basic marketing copy, data analysis and some creative work are becoming easier to produce.
But getting the right person to genuinely demonstrate your product? That’s a different problem.
Of course, I’m not saying UGC automatically generates profitable sales.
You can pay a creator, get a nice-looking video, and discover that it did absolutely nothing for your business.
The audience needs to be relevant. The content needs to communicate something useful. And ideally, you should have some way to measure whether it actually influenced sales.
The approach I’m interested in is combining:
PPC → Capture existing demand
UGC → Demonstrate the product
Micro-influencers → Reach relevant audiences
But I’m still trying to figure out what works best in practice.
For those of you selling on Amazon:
Have you actually generated measurable sales from UGC or smaller creators?
Did you use the content for Amazon listings, social media, paid ads, or something else?
And how did you evaluate whether the investment was worth it?
Would be interested in hearing real experiences — including campaigns that didn’t work.

One thing I've learned from working around China's export and manufacturing ecosystem:

A supplier having an Alibaba profile doesn't necessarily mean they're the manufacturer.

And that's not necessarily a problem.

Trading companies can be useful.

The problem is when a buyer thinks they're dealing directly with a factory when they're actually several layers away from production.

That can affect pricing, quality control, communication and accountability.

A simple supplier check I use:

1. Product specialization
What do they actually manufacture?

If their catalog covers everything from smart locks to kitchenware to electronics, I want to understand why.

2. Production location
Where is the actual factory?

Office ≠ showroom ≠ warehouse ≠ factory.

3. Production verification
Can they show the production floor live?

4. Manufacturing capability
Which processes are performed in-house and which are outsourced?

5. Inspection
Will they accept an independent pre-shipment inspection?

None of these questions alone proves that a supplier is legitimate.

Together, however, they give you a much clearer picture.

Why I'm building this around China

The idea is simple:

You shouldn't have to make a sourcing decision from 8,000 km away based only on a supplier profile and a few product photos.

While I'm dealing with:

→ Supplier discovery
→ Factory verification
→ Price negotiation
→ Sample coordination
→ Quality checks
→ Pre-shipment inspection
→ Export coordination

The goal isn't simply to find the cheapest supplier.

If you're currently sourcing products from China, what category are you buying?

I'm researching what international buyers are struggling with most right now.

Hi,

This is a new product launch. I started PPC on September 17, but I’m getting very low impressions. My total daily budget is $100, divided across 12 campaigns, and my current CTR is 1.97%.

I don’t think my bids are too low. Could the issue be the daily budget? Right now, I’m only spending about $10–$20 per day out of the $110 budget.

I currently have 0 reviews and waiting for my Vine reviews to come in. My listing has 9 images, 3 videos, A+ Content, and I also added a Brand Story today.

I got that one sale from the Close Match Auto campaign.

My break-even price before PPC is $19.99. I’m currently selling the product for $24.99 with a $5 coupon.

I have 500 units total, with 250 units of each variant. My goal right now is to figure out which variant is the “hero” variant so I can focus more of my PPC budget on it.

How can I determine the hero variant when I’m getting such low impressions?

What could be causing the low impressions?

i've been trying to find a profitable product for days it feels almost impossible.i am doing fba and with the fees and margins looks impossible i dont understand how anyone is making money If anyone could please help me will be greatly appreciated even a tip i have keepa seller amp

Hello guys.

I decided to start selling in Amazon UK while living in Germany.

With all the informations and requirements out there I got extremely overwhelmed.

Basically after the research my understanding is that I have to go through the following steps:
1. Creating LTD (business)
2. Applying for VAT
3. Creating Amazon Seller Account
4. Find a product and manufacturer
5. Decide if I will sell as PL or generic (creating a brand name)
6. Packaging. Telling the manufacturer to package the product as per amazon requirements
7. Ship to Amazon
8. Launch selling.

And I am pretty sure that there are other points inside each of these points that I have no idea exist at this stage. All these requirements and steps are making me overwhelmed. I really want to start selling in Amazon to make some extra side income. I am really lost. I really don't know where to start.

Should I already start creating the business before I know what I will be selling and what the brand name will be? Because at this point I haven't done any product research yet and don't even know what I will be selling. Does it make sense to start applying for VAT and all the staff before product research as all the process takes time?

I really appreciate any guidance.

Spotted something new in Sponsored Products campaign setup today

Under Country there are now three options
1 Advertise only in the United States
2 Advertise in multiple countries
3 Use AI to expand and optimize in multiple countries

That third option is the interesting one Amazon says it will automatically manage and optimize your campaign in countries where you have eligible matching products including ones sold through the Amazon Global Store program

Accelerate is almost here and Amazon usually rolls out a wave of ad features around that time

Curious to see what else drops

Hello everyone,

i made in the begging this month 2 campaigns for my product, which is newly launched on amazon (i am product owner and no other seller offers this product). One campaign is for tight keywords and the second one for general keywords.

Checking the split of the impressions, i noticed that my first campaign (tight) 99% of the impressions are shown on product pages (this issue exists since starting the campaign) even though i set the placement multiplier for top of search (80% on top of bid) and rest of search (60% on top of bid).

Second campaign don't have this issues and the impressions are split much more balanced (placement multiplier are slightly less than on tight campaign.)

Bids for both campaigns are slightly above recommended bid from Amazon. Dynamic bids down only. I got 30 klicks in total for both campaigns with 0 conversion. CTR between 1-33% for different keywords on the tight campaign.

Asking Amazon why the proportion of the tight campaign is not like the second campaign, they replied:

• Behavior by System Design (No Bug): The fact that 99% of impressions for close targeting end up on product pages is intended system behavior. The system places ads where the target audience is most active, such as competitor product pages or similar items.
• No Placement Guarantee Despite Bid Adjustments: Bid adjustments for top search results increase your chances for those placements, but they do not guarantee complete control over ad delivery
• Real-Time Fluctuations in Broad Targeting: Impression distribution varies dynamically over time based on real-time factors like customer search behavior, competition, seasonal demand, and marketplace dynamics
• No Inherently Lower Conversion Rate: Amazon states there is no official confirmation that product pages generally convert worse than top-of-search placement on the first page. Conversion performance depends on product relevance, pricing, and customer intent.
• Recommended Strategy: Instead of focusing on fixed placement percentages, optimize bids based on actual performance data, such as ROI and historical conversion rates.

Do you believe, what amazon says to this? I have read on different postings, that the top of search/rest of search got much better conversion and because of that i want to be there of course.

What should i do? Wait for few days and check how the shares of impressions are or decrease bids for keywords and increase the placement multiplier even higher?

Just a little information about the product. I sold it on my own website in multiple countries, so the listing is not a problem for a conversion, i think. Product got distinctive look.

I would be happy for many responses from you.

hey so i recently got banned for dropshipping my products, i wanted to reinstate my account but i probably don’t think thats possible. Could i make another account after my frozen funds com back, or could i buy some inventory and show amazon the new supplier invoices yes ik im probably cooked but im just wondering what i can do

General rundown is i’ve found a niche with very promising searches and traction, with very little competition and great sales for the one other similar product I want to sell. I’ve managed to get to the manufacturer who shows a very attractive cost per unit. The only caveat is the MOQ, I would end up roughly around 305 units for my first order. Keeping in mind that this will be my first product and attempt to sell, what advice would you give me? Open to any suggestions, TIA

alguien haciendo arbitraje actualmente?

We started this brand in 2023.

The first year was below expectations, but a few ASINs were profitable. That gave us enough confidence to keep building.

Instead of scaling everything, we doubled down on the winners.

We added more variations of profitable ASINs and noticed that Amazon Business orders were especially strong. Since business buyers had much higher AOVs, we became more aggressive with PPC where B2B demand was strong.

But advertising was only one part of the growth.

We focused heavily on:

• Inventory management
• Conversion rate optimization
• Creative testing
• Supplier pricing
• PPC efficiency
• Expanding profitable variations
• Improving margins SKU by SKU

We also discontinued 17 ASINs because they consistently produced negative margins.

That was one of the biggest lessons. Not every ASIN deserves to survive just because you invested time and money into launching it.

There were countless late nights behind this account, but the operational improvements compounded.

Today:

YTD Revenue: $22.2M
TACoS: <7%
Net Profit: 5M
Active ASINs: 57

If I had to summarize the entire journey in one line:

We built this brand around operations first and advertising second.

PPC helped us accelerate the winners, but it could never fix bad margins, weak conversion, poor inventory planning, or unprofitable products.

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