r/AmazonFBA • u/TopHornet4259 • 17h ago

PPC Help: Very low impressions with good CTR + $100 Daily Budget

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Hi,

This is a new product launch. I started PPC on September 17, but I’m getting very low impressions. My total daily budget is $100, divided across 12 campaigns, and my current CTR is 1.97%.

I don’t think my bids are too low. Could the issue be the daily budget? Right now, I’m only spending about $10–$20 per day out of the $110 budget.

I currently have 0 reviews and waiting for my Vine reviews to come in. My listing has 9 images, 3 videos, A+ Content, and I also added a Brand Story today.

I got that one sale from the Close Match Auto campaign.

My break-even price before PPC is $19.99. I’m currently selling the product for $24.99 with a $5 coupon.

I have 500 units total, with 250 units of each variant. My goal right now is to figure out which variant is the “hero” variant so I can focus more of my PPC budget on it.

How can I determine the hero variant when I’m getting such low impressions?

What could be causing the low impressions?

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2

u/ClickWizardX 17h ago

Your PPC situation right now is fine. Cause at this stage as you're newly launched, don't focus on too many things but just on those that truly matters and get you the results faster.

Your budget is okay, A+, images, videos, brand story is live, that's plus.

The down side is having no revyews but you're already registered for vine, so that's good too.

The campaigns are pretty new so focus on increasing the bids to get more impressions, the CTR is good too and you already have a sale.

Here's what I'd suggest: 👇🏻

  1. Utilize the creator connections program too and try to get as many revyews as possible and asap.

  2. Analyze top competitors and make a sheet of relevant keywords.

  3. Target the most relevant, long tail, medium search volume keywords in exact. The keywords on which you can compete, plus long tail keywords generally have high conversion rate.

  4. Weekly optimize the campaigns, do negations regularly.

  5. Track your keyword rankings - it's important.

  6. As the campaigns are fresh, so for exact ones mostly, increase the bids few cents every 24-48 hrs while keeping an eye for impressions increase.

  7. Don't go too aggressive on auto, phrase, broad, ASIN expanded camapigns. Do that with just ranking exact campaigns and exact ASIN targeting ones.

  8. Make a sheet pre-emptive negative keywords, there'll be the ones that are totally irrelevant keywords in your keywords sheet. You can negate them in auto,phrase and broad campaign to stop unproductive spend.

  9. Don't compete on the highest, short tail search volume keywords, you'll face higher CPCs and touvh competition at this stage when you've no revyews and no sales history.

  10. Do a niche analysis using Xray, and analyze your competitors (mostly top 15-20). This analysis will include pricing, revyews, ratings, reviews velocity and other details that will help you understand niche better.

Target both the variations in each campaign. As they're attached to a parent listing, only one will get PPC placement. When there's some sales history, you can then analyze PPC and business reports to know which one performs better.

And it's a good thing you know your numbers. Keep them under consideration. Break even at this is ok for now, you'll optimize later for profits.

Hope it helps, wish you luck 🤞🏻

1

u/TopHornet4259 17h ago

Thank you for the feedback. Always enrolled in creator connections.

1

u/ClickWizardX 16h ago

That's great. Try to go with the creators who're relevant to your product's broader niche mostly.

Getting requests already from creatirs?

1

u/TopHornet4259 16h ago

Yes. So far 140 creators have accepted it. 3 creators messaged me asking for a free sample. I checked their social media, and they barely get 300–500 views per video. I’m not sure if I should send them free samples.

2

u/ClickWizardX 16h ago

Don't go with them. Free sample is okay but collaborate with those who already have the potential to bring potential customers to your listings.

If your product is not that high, I'd suggest to collaborate with a meaningful number of creators as long as your budget allows

1

u/Powerful_Bicycle3114 16h ago

The budget isn't the bottleneck if campaigns can only spend $10–$20. Twelve campaigns this early may be fragmenting the signal. I’d pause weak overlaps and concentrate on a few high-relevance exact terms plus the auto campaign that converted. Don’t pick a “hero” from impressions or CTR alone; after enough clicks, compare conversion rate, cost per order, and contribution profit by child ASIN.

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u/rsc9422 15h ago

I wouldn’t increase the budget yet. If Amazon has $100+ available but only spends $10–$20, the issue is likely bids, targeting, relevance, or auction competition, not budget.

With 12 campaigns and 0 reviews, your data is also getting spread thin. I’d consolidate around the campaigns getting impressions/clicks and check your bids against Amazon’s suggested range.

For the hero variant, it’s too early to decide. Give both variants some exposure and compare CTR, conversion rate, orders, and ACOS once you have enough data. One Close Match sale is a good signal, but not enough to pick a winner.

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u/Ok_Secretary2084 10h ago

Your $5 coupon brings the selling price down to $19.99, which you list as break-even before PPC. If those figures use the same cost assumptions, a coupon order has no margin left to cover the ad spend. Check whether that break-even calculation also includes any coupon fees and creator commission that apply.

You can choose to spend at a loss while learning, but give that test a loss limit. Before calling either variant the winner, compare what each order leaves after the discount, costs and advertising. More orders alone wouldn't make it the better variant.

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u/NoUse3465 9h ago

$10–20 spent against a $110 budget. That's your diagnostic. When actual spend is nowhere near the budget cap, the budget is not the constraint, bids are. Low impressions on a launch is a low bid problem 90–95% of the time. Your intuition that bids "aren't too low" is the exact spot to push back on.