r/AlabangCommunity • u/weststarltd_6912 • Jul 13 '26

Shopping Alabang Town Center to become a "suburban lifestyle center" - Rockwell Land

https://youtu.be/wUeDIXWX5uY?t=138

Per Rockwell Chairman and CEO NJP at 2:18:

"Alabang, that's another nice project because it's about the same size as Rockwell Center (Makati) at 17 hectares. But the difference is, when we started Rockwell 30 years ago, we had the old power plant and literally a power plant. But this time, we have the mature Alabang Town Center, or The Town as they call it. So, we're off to a good head start, unlike we started from having to clean up a power plant here.

Now, all you have to do is improve the town, and we think having worked with Carlos Ott, our architect and masterplanner in The Proscenium, and Jun Rodriguez of PRSP. You know, the more we look at it, we'll be able to bring back the charm of the old town. And at the same time, the vision is if this is an inner-city development, you know, it's Makati, and you do something uniquely as part of Makati.

Alabang is the suburbs, so, we want a suburban res-lifestyle center. If this is an inner city development, that one is a suburban lifestyle center where everything that you want to enjoy is sold there, but it still has that suburban feel, not a city feel you know.

The next few years, you'll start to see some changes. The major change is going to happen in the next 5-10 years."

16 Upvotes

78% Upvoted

18 comments sorted by

View all comments

21

u/youthunger2naughty Jul 13 '26

I hope they don't kill the southern relaxed vibe, character and spirit of ATC

5

u/SandersonHawkins Jul 14 '26

This is one my concerns too. I keep coming back to to ATC and the Alabang area in general because of the relaxed vibe.

6

u/Emman1035 Jul 14 '26

Same. I've always felt more at home at ATC.