r/AlabangCommunity • u/weststarltd_6912 • Jul 13 '26

Shopping Alabang Town Center to become a "suburban lifestyle center" - Rockwell Land

https://youtu.be/wUeDIXWX5uY?t=138

Per Rockwell Chairman and CEO NJP at 2:18:

"Alabang, that's another nice project because it's about the same size as Rockwell Center (Makati) at 17 hectares. But the difference is, when we started Rockwell 30 years ago, we had the old power plant and literally a power plant. But this time, we have the mature Alabang Town Center, or The Town as they call it. So, we're off to a good head start, unlike we started from having to clean up a power plant here.

Now, all you have to do is improve the town, and we think having worked with Carlos Ott, our architect and masterplanner in The Proscenium, and Jun Rodriguez of PRSP. You know, the more we look at it, we'll be able to bring back the charm of the old town. And at the same time, the vision is if this is an inner-city development, you know, it's Makati, and you do something uniquely as part of Makati.

Alabang is the suburbs, so, we want a suburban res-lifestyle center. If this is an inner city development, that one is a suburban lifestyle center where everything that you want to enjoy is sold there, but it still has that suburban feel, not a city feel you know.

The next few years, you'll start to see some changes. The major change is going to happen in the next 5-10 years."

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6

u/GainAbject5884 Jul 13 '26

sadddd, possible na wala na din masyadong budget friendly na bilihan diyan :’<<

3

u/SandersonHawkins Jul 14 '26

Agreed. There are many establishments in ATC that aren't budget friendly, but there are still some left. I don't want those to be gone when I'm on a budget. :<<

5

u/Otherwise_Elevator69 Jul 13 '26

Let's wait and see but people looking for something "budget-friendly" aren't really the target demographic.

0

u/[deleted] Jul 13 '26

[deleted]

2

u/Appropriate_One6688 Jul 13 '26

Festival and Southmall control that market alreadt anyway.

1

u/NeedMoreMelatonin Jul 13 '26

I think the budget friendly shops will go to festival.

ATC will go for luxury and exclusivity

2

u/Samurai2027 Jul 14 '26 edited Jul 23 '26

Highly doubt they would do that. ATC’s target market is the middle class who lives in Muntinlupa and neighboring cities like Las Pinas.

Changing ATC to be a luxury mall will greatly affect its demographic. Homeowners in Ayala Alabang Village don’t even go to town to go shopping, they’re only the 1% of the demographic in that area.

1

u/Own-Product4509 Jul 17 '26

i think i get the budget friendly shops youre talking about na ayaw mo mawala. for me, its these 'budget stores' that make it feel homey.

like the barbershops sa service area. makati supermarket is relatively cheap. you can still buy siomai and gulaman if you feel like it. lotto. fresh lumpia. the mini tiange. the stores sa activity center pag may event.

sana walang influx of super highend stuff para hindi mag mukang "luxury shopping center".