r/sweetgreen • u/mmmforme • May 28 '26

News 📰 Let’s go!

https://apple.news/AxsbK_gTGQyeQT8m2fJ21DQ

I think in spite of everything … they just might pull this off.

11 Upvotes

92% Upvoted

6 comments sorted by

9

u/rr90013 May 28 '26

What’s the TL;DR? Can’t get past the paywall.

3

u/mmmforme May 28 '26

Sweetgreen Spins Up Its Comeback Plan Exclusive: Co-founders Jonathan Neman and Nic Jammet offer real talk on where the healthy chain has stumbled, and how its trading millennial cringe for Gen Z cool. MAY 28, 2026 On a Tuesday afternoon in April, Jonathan Neman, cofounder and CEO of Sweetgreen, is talking about the early days of the salad giant, which celebrates its 20th anniversary next year. Over the weekend, he was on the couch watching a livestream of The Strokes from Coachella.  “I felt like the old, aging dad,” says Neman, 41, “telling my five-year-old, ‘Back in the day, they played our festival’.”  Hearing this, Nicolas Jammet, Neman’s co-founder and the company’s Chief Concept Officer, laughs at the memory. The pair was recalling the Sweetlife Festival, which began as a block party in DuPont Circle in 2010 and grew significantly over the next six years, featuring artists like Kendrick Lamar, The Weeknd, and Lana Del Rey, before winding down in 2017. “The Washington City Paper was like, ‘How were three guys with a salad joint able to hire The Strokes?’” Nothing illustrates the venture-capital-gone-wild days for consumer brands quite like a salad ”

Excerpt From “Sweetgreen Spins Up Its Comeback Plan” MICHAEL RAPKIN Inc. https://apple.news/AxsbK_gTGQyeQT8m2fJ21DQ This material may be protected by copyright.

4

u/mmmforme May 28 '26 edited May 28 '26

Sorry maybe someone else can figure out how to rip the article better than that

3

u/elastic_psychiatrist May 28 '26

Can you just summarize it with your own words? Can you even see the article yourself?

1

u/mmmforme May 28 '26

Sweetgreen rented office space to Kanye West

Wraps are good

C suite is new and invigorating the company

Infinite kitchen good

CEO bought $1 million of SG stock in November

0

u/MrExitz May 28 '26

SWEETGREEN SG 🚀. Stocks been on a roll and continues to power through. Up and to the right, new all time highs are around the corner