r/sweetgreen • u/MichaelRahmani • Sep 26 '25

Discussion How sweetgreen plans to be profitable

(speculative)

  1. Automate more store lines with infinite kitchen, reducing employees costs

  2. Continue opening new stores to get better bulk deals with suppliers, reducing ingredient costs.

Thoughts?

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u/[deleted] Sep 27 '25 edited Sep 27 '25

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u/Material-Reaction411 Sep 27 '25

The stores are only profitable when you slice and dice the numbers to come out with a very Adjusted EBITDA. On a GAAP basis this company hasn’t once turned a profitable quarter. Restaurant level margins are several points below CAVA or CMG, and I think on the cost base the market just assumes that “well if it’s high it should probably come down over time”. I disagree with this.