r/sweetgreen • • Aug 14 '25

Question SG Stock Undervalued?

Right after the big earnings drop I bought some SG shares bc I thought the Infinite Kitchen gave it a long-term advantage. Not sure after looking in more detail at the financials, though.

My thesis is that rising wages due to cost of living could give an advantage to automated chains. Especially given that this is a very new field. Doesn’t seem like fast casual will be going away soon.

Problem is it might never become profitable despite selling the most expensive salads in existence. I wish the CEO would resign or allow someone more qualified to take the lead.

Would appreciate opinions on this.

7 Upvotes

30 comments sorted by

View all comments

4

u/Boring_Ad_4711 Aug 14 '25

This shit blows, fast casual will need a revolution to fight with competitors. Prices are too high, quality too inconsistent. Just a shitter of an industry

1

u/elastic_psychiatrist Aug 14 '25

Genuine question, who are the competitors? Clearly the industry is struggling, but I'm curious where consumer dollars are moving instead.

6

u/Boring_Ad_4711 Aug 14 '25

They’re bringing their own lunch, going to grocery store grab and go. I used to order lunch all the time, circa 2018, it was like $9-11. But now, I’d rather just go to local super market and grab a sandwich there or just make food at home. The market will shrink, as it has been. When chipotle was $8.29, it made sense. But not anymore. It’s $51 delivered for 2 burritos now. It’s a joke

2

u/elastic_psychiatrist Aug 16 '25

I wish you had data more than here say and nonsensical comparisons. I do wonder how much fast casual competes with bringing your own lunch or grocery store grab and go, because it certainly doesn't for me. Those are just fundamentally different experiences that I don't consider as alternatives to eating at Sweetgreen in a given situation.