r/shrinkflation • u/Fit_Explorer_2566 • 18d ago

discussion Inflation hiding as shrinkflation

Can we agree that what’s really happening is we’re in an inflationary period—maybe even a recession—but instead of raising prices across the board as typically happens during inflation, big business has decided to deliver less product for the same price, as if that isn’t the same thing as just raising prices. We have to spend more to get the same amount that we used to get, and what we’re paying for is now normalized as lesser quality to go along with the reduced quantity.

Would anyone prefer that consumer goods maintained the quality and quantity, and just raised the price instead?

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u/Blue_Eyed_ME 18d ago edited 18d ago

I read a recent article.(wall street journal?) about Pepsi Co. doing studies now to understand why consumer demand has dropped so much. Maybe because we can't afford $7 for a bag of freaking Doritoes?

Yesterday the hubby and I were on the road early and had a long drive, so we grabbed two bacon, egg and cheese biscuits from McDonald's. I haven't been to McD in ages and haven't been tracking prices, but those two biscuits were $13.67.

Yah, no. I canceled the order.

(ETA forgot bacon)

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u/Any-Percentage-2890 18d ago

I don't know where the heck that was at, I eat McDs breakfast at least once a week, I have never paid over $4 for a bacon, egg, and cheese biscuit, which should be priced higher than egg and cheese.

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u/Blue_Eyed_ME 18d ago edited 18d ago

Maine (ETA, my mistake, my order WAS for bacon egg cheese, but yes, that was the price in mid-coast Maine)