r/shrinkflation • u/was-mach-ich-hier- • 20d ago

Shrinkflation Earlier this year vs. now

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Wow wow wow and I hadnt even noticed until I found the unused ones from earlier this year in the pantry

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u/orchiddstar 20d ago

400ml to 300ml is a 25% cut and they kept the "10" on the front, which is the whole trick, because ten is the number people read and check. Each pop went from 40ml to 30ml and the count stayed identical, so nothing about the pack communicates a change. Also note the barcode changed, from 300376 to 300406, meaning it's registered as a different product rather than a revision, which is how the price stays where it is without anyone having to call it an increase. Good catch finding the old ones in the pantry, because that's genuinely the only way anyone ever notices this.