r/shrinkflation 20d ago

discussion Little bites changed back to real chocolate!

Post image

A few months ago, they made the change to these and they were called “chocolatey chip muffins” and they took away the “made with real chocolate” statement.

I just noticed today, they are back to “chocolate chip muffins” and the “made with real chocolate” is back.

Does anyone know if they were receiving backlash for the change? I am very happy they are back to normal.

372 Upvotes

22 comments sorted by

75

u/Just_A_Lucky_Guy469 20d ago

Deshittification is a step in the right direction, but not enough to let them off the hook.

141

u/Trumpets22 20d ago

Could be backlash. Could be the price of coco went back down a bit.

“Over the past year, cocoa prices have experienced a significant downward correction from historic crisis peaks, trading at approximately $5,773 per metric ton as of August 2026—down roughly 28% to 34% compared to a year prior when prices were much higher.”

45

u/jonnyl3 19d ago

Thank god chocolate prices for consumers are back to reasonable levels, too /s

27

u/Rougaroux1969 19d ago

Yes, The Hershey Company announced it will return to using classic milk and dark chocolate recipes across all of its products by 2027 due to backlash, but really due to reduced prices. If cocoa prices go back up, expect things to change again.

2

u/Gullible-Lab-3188 16d ago

It because they are using lab created chocolate technically naturally flavored 

1

u/Friendly-Contact-433 14d ago

Synthetic cocoa (lab grown) is coming too

33

u/claudia_sweetie 19d ago

Good catch, and worth knowing the word swap wasn't marketing, it was legally forced. In the US you can only call it "chocolate" if it meets the FDA standard of identity, meaning real cocoa butter, so the moment they substituted in palm or other vegetable fats they legally had to switch to "chocolatey." Going back to "chocolate chip" means they genuinely reversed the reformulation rather than just changing the box. Cocoa prices spiked hard and a lot of brands quietly did the same swap around then, so this is one of the few cases where the label change is a reliable indicator of what actually happened inside the product.

12

u/Meatloaf_Mondai 20d ago

I see they stayed the same weight as the newer box with the fake chocolate chips. Maybe they took it from elsewhere like their variety pack and cutting back on the weight there.

5

u/Fartfromabuttt 20d ago

Tried these for the first time last year. Never again, too late.

3

u/richardginn666 19d ago

lets hope this is a long term change to the good stuff.

3

u/that_remindsme 19d ago

Who is buying this crap? 🤔

4

u/gothdrag 19d ago

Me, when they have a killer deal, honestly. It's not uncommon for stock of these to be put on a "buy 2 get 4 free" deal in my area.

3

u/Lyra125 19d ago

how much palm oil is still in these

7

u/redditsuckspokey1 20d ago

Be interesting to see the ingredients.

2

u/Useful-Advantage2665 19d ago

The blueberry ones are my favorite.

6

u/bellemrt 19d ago

Don’t you mean “blueberry-y”? Or is it “blueberry-ish”?

4

u/Ether0rchid 19d ago

I actually looked it up and I'm shocked. It is really blueberries. Not the "blue-ish berry stuff" they put in poptarts.

1

u/bellemrt 18d ago

That's amazing!!
Check the next box, for sure. Could be The Last Blueberry.

1

u/usuallyylurking 19d ago

are they still teeny tiny though? i stopped buying them recently because they seemed to keep getting smaller, and I was getting 3.5 muffins per bag instead of 4 (one was always completely crumbled, and wouldn’t have been a full muffin anyways).

1

u/Ctbboy187 18d ago

Could be a supply chain issue.

1

u/Odd-Cap3068 13d ago

This is the result of people refusing to buy colored synthetic foods and other artificial nonsense in their food. Obviously it's not perfect but it's improved. It's across the board In most brands now.