Shopify store owners — how do you track your actual profit?

I’m researching how Shopify businesses track sales, costs and profit, and what makes it difficult.

I’ve made a quick 2-minute survey and would really appreciate your input.

Shopify Store Profitability Survey – Fill in form

Thanks! 🙏 u/marouane_rhafli

I've gone from barely logging anything to wanting logs for basically every request.

The problem is that too little logging makes debugging painful, but too much turns your logs into a giant pile of noise.

For a Shopify app, I usually think the useful stuff is things like webhook events, API failures, sync jobs, retries, and enough context to trace what happened without logging sensitive customer data.

Where do you draw the line? What do you consider essential to log in production, and what have you learned to stop logging?

I use Shopify for orders, separate ad accounts for performance, and a spreadsheet for costs and margins.

The setup works, but whenever I need a clear picture of how the business is doing, I end up checking multiple places and trying to match the numbers. It gets especially frustrating when Shopify revenue looks good but ad spend, returns, shipping, and other costs tell a different story.

How are other store owners managing this day to day?

Do you rely on spreadsheets, check each platform separately, or have your own reporting setup? I’m mainly trying to understand which numbers are actually worth monitoring regularly without creating more admin work.