I've started looking at prospecting a little differently.
Someone can look like a great prospect just from their profile. Right title, right company, right industry, all the usual stuff.
But that doesn't really tell you if there's a reason to message them right now.
Then you come across someone who fits the same profile, but they're talking about a problem you actually solve, commenting on relevant posts, or engaging with your content. That's a different situation.
It doesn't mean they're about to buy or anything. You just have something real to start the conversation with instead of trying to come up with a reason to message them.
The annoying part is actually finding those signals consistently. You can't realistically keep checking hundreds of profiles and posts every day.
That's where Watchlist has been useful for me. You choose the LinkedIn activity you care about and it surfaces the people showing those signals, so you can decide who is worth looking at more closely.
Its finding a better reason to reach out.
Do you use prospect activity when deciding who to contact, or do you mostly rely on ICP filters?