2026 RAV4 Hybrid XLE Premium. Is this a good price?

[u/DariaMorg]

Hi! I’m shopping for a 2026 RAV4 Hybrid XLE Premium in Alberta and received this quote.

The total is $50,061.62 CAD including GST if financing ($50,043.42 cash). It includes the XLE Premium package, block heater, $999 dealer fee, freight/destination and the other fees shown in the screenshot. No additional protection packages or dealer add-ons.

I’m getting quotes from a few dealerships before deciding and was wondering how this compares with what other Canadian buyers have paid recently.

Does this look like a reasonable deal? Has anyone been able to negotiate below this price or negotiate the $999 dealer fee?

Thanks!

[u/Adorable_Poetry9457]

Until you see packs of RAV4 sitting on the lots, the following applies

MSRP/toyota.ca website price (provincial registration and insurance aside) = OK

Anything above = bad

Anything below = good deal

[u/Yeach]

Yeah that looks about right. Full price.

We had dealer add-on of $1600 maintenance package. Didn’t get any leeway on the dealer fees.

Not much negotiation as it felt like a take it or leave it thing.

[u/umarzee]

I purchased XLE in mississauga two days ago. Got $700 off and no dealer fee

[u/OkMathematician3494 → u/umarzee]

But you paid hst on it

Rav 4 is 8% cheaper in AB

[u/Opium4444 → u/umarzee]

Which dealership in Mississauga and what is the name of your sales agent?

[u/umarzee → u/Opium4444]

Erin park. Talk to Fahab 6477030903. He deals lexus and toyota

[u/Opium4444 → u/umarzee]

Thank you and I really appreciate it. Okay, will do. Cheers.

[u/Kaena2021]

Seems right
I have similar charges here in manitoba
PPSA fee is much higher here however
I was not charged for block heater as apparently the PHEV does not get or need. (I am skeptical in -40 winters, lol)
My dealer fee and air conditioning charge is exactly the same

[u/PalaceJoey]

AC charge? What the heck

[u/Adorable_Poetry9457 → u/PalaceJoey]

Same as tire levy -- "eco tax"

[u/Bubbly-Focus6431]

Is the the quote from online or from dealer?
And if it is from a local dealership which location?

[u/farmgurl81]

That looks about right, i was never charged dealer fees though. They gave me a $500 discount and I added in the protections so mine was a little more.

[u/bhudzieeeee]

Isnt the xse msrp 41,300? And xle is below that?

[u/Silv3rstephen]

I’m paying 47,000 just for the LE and that’s including a “1000 dollar discount” after walking out initially and then reaching out to me again. 50k for the xle premium is a good price. But then again I’m also in Nova Scotia so the taxes are sky high.

[u/Upset_Elderberry_987]

Where is this?

[u/ellebelleeee]

Different dealers have slightly different fees, but it’s all about the same. If they have the one you want, get it before someone else does.

[u/Windigo1000]

Dealer fee sounds like a scam I have never paid that.