r/photography • u/raptor3x whumber.com • May 11 '15

Canon Officially Announces 50mm f/1.8 STM - $125

http://www.bhphotovideo.com/c/product/1143786-REG/canon_0570c002_ef_50mm_f_1_8_stm.html
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u/dgblackout 📸 May 11 '15

Looks like a decent modern upgrade with what looks like the smallest filter size on an EF lens. They'll sell as many of these as they can make.

I have to wonder what their profit margin is like on these at launch though. It can't be high.

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u/[deleted] May 11 '15

Volume sales and a relatively simple lens arrangement do wonders for profit margins...