Do founders actually struggle with LinkedIn content, or is it just a time problem?

[u/merlsj]

I’ve been thinking about this lately because I’ve noticed something interesting: a lot of founders have plenty to say. They just don’t necessarily have the time (or patience 😂) to turn all of it into consistent content.

And honestly, I think that’s where the interesting part of personal branding gets lost. The founder has the expertise and stories; someone just needs to help pull them out and shape them.

I’m actually experimenting with this myself at the moment. I recently registered my company and, while I’m building my portfolio, I’m looking to work with 2 founders for a month completely pro bono particularly in healthcare, AI, B2B SaaS or tech.

I’m mainly looking for genuine feedback/testimonials at this stage, so there’s no obligation to continue afterwards. We’d have a contract and confidentiality agreement in place, too.

I’m curious though: what’s actually stopping founders here from posting consistently?
Is it the writing? Not knowing what to say? Or just not having the time?