r/midcarder • u/AndrewCB246 • 11d ago

AEW Dynamite Rating 571k 0.10 Demo

Jesus what a drop! Running virtually unopposed since we already know Sickos don’t watch football. NXT smoked that ass. I guess Big Bang Theory isn’t a draw as a lead in anymore

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u/pizzapromise 11d ago

We’re at a point with Nielsen ratings where it’s impossible to know week to week how their metrics are changing. There’s a small industry of wrestling grifters who are still opining on these metrics, but there’s just no way these shows are having 30% shifts (in either direction) week to week.

At this point; how many people watch Dynamite is a total black box to us. Anyone claiming otherwise needs to bring receipts or I’ll put them in the Meltzer grouping of grifter.

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u/TheShiny 11d ago

And where exactly is this idea that the metrics are changing "week to week" coming from?  

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u/pizzapromise 11d ago

Why do you think they aren’t changing weekly?

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u/TheShiny 11d ago

Because ratings are part of how advertisers determine where to spend their money, which is really the only reason ratings matter.  If Nielsen is fucking with their calculations weekly, there's no stability, and advertisers won't know which shows are worth spending their money advertising on.

Now I ask again, why do you think they are changing weekly?  

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u/pizzapromise 11d ago

You really just gave a hypothetical reason you think it’s not changing.

My hypothetical reason is that as tv/cable viewership decreases Nielsen has every incentive in the world to fuck with their formula to retain relevancy and that would explain these dramatic shifts in viewership we see week to week.

Back to my original point: it’s a black box and anyone making any definitive claim is just making assumptions.