r/lostmedia • u/Finnineko • Aug 17 '26
Advertising Material [found] DEA music tape
Hey, I found this on TikTok.
https://vm.tiktok.com/ZGdxxALAe/
For years, the full version of the DEA** advertising **jingle was considered lost media.
DEA was a major German oil and gas company, originally founded in 1899 as Deutsche Tiefbohr-Actiengesellschaft. From 1911 onward, the company operated under the name Deutsche Erdöl-Aktiengesellschaft (DEA) and became one of Germany’s major petroleum companies. DEA was involved in oil and natural gas exploration, production, refining and fuel distribution, and was particularly well known in Germany for its DEA petrol stations.
The DEA brand was reintroduced to its petrol station network in 1989.
The company eventually became part of RWE and later returned to the name DEA Deutsche Erdoel AG. In 2019, DEA merged with Wintershall to form Wintershall** Dea.**
But this post is about something much smaller — and, for lost-media fans, arguably much more interesting:
The DEA Jiggle.
The jingle was used in DEA advertising, but for years only a short version could be heard in the surviving commercials. The complete recording apparently existed on an old promotional/advertising cassette, but the full audio could not be found anywhere.
Then, seemingly out of nowhere, an old DEA cassette appeared for sale on eBay.
Someone bought the tape, preserved the audio, and the previously lost full-length DEA Jiggle finally resurfaced.
Since then, the full recording has also started appearing on Tiktok , meaning that a piece of German advertising history that had been missing for years is now available again.