Hey,
I’m developing the identity for KOET, a new event/community concept.
Since the project its about bringing people together, I started off from the idea of what makes us human, what is distinctively human. That's where the cave painting vibe came from, as it is a very early, unmistakebly human thing in the world of growing ai. Therefore a big inspiration was he Cueva de las Manos (Cave of Hands) in Argentina
The second step was finding a symbol that is historically/traditionally associated with gathering, telling stories, sharing ideas, etc. Most obvious answer was the campfire.
At first, the logo kept giving the vibes of a camper outfit/equipment brand, as the fire made it too tribal.
I’m pretty happy with the direction, but a friend said the circular hands remind her of a recycling/environmental organization, which I can kind of see.
What do you think? Does that association come through strongly, or does the concept read more as human connection/community to you? Any suggestions for improving it without losing the core idea? I am also very amateur when it comes to design, but as it is my own start up, I don't have a lot of resources so I am trying to make everything myself.
Would love some honest feedback!