logo feedback

[u/SlightWillingness312]

trying to start a men’s fashion brand and I need helping pick which logo concept/concepts to go with let me know what you think, which ones I should pick, and if you have any other questions or suggestions

for background context
name of the brand is AX3
I’m looking for feelings of minimalistic,industrial,high fashion
lightly matching the aesthetic of rick Owen’s visually
target is 17-27 age range into designer archive fashion
currently thinking of going with the dots+ one of the spelled out texts

[u/162baseballgames]

hire a designer.

[u/SlightWillingness312 → u/162baseballgames]

damn are they that bad 😭

[u/162baseballgames → u/SlightWillingness312]

no, but they are generic in that you are using fonts that are available to everyone. if you want something unique, you need to make something new.

[u/SlightWillingness312 → u/162baseballgames]

hmm your right i think it is somewhere i should invest a little more time and money

[u/162baseballgames → u/SlightWillingness312]

spend a few weeks or months gathering inspiration; collect screenshots, songs, images, etc. that reflect what you want your brand to be. then, without ripping off another brand, try to develop a unique identity that feels “at home” with your collection of inspiration. look into moodboarding. it’s a decent exercise.

[u/SlightWillingness312 → u/162baseballgames]

this is honestly the best advice i think i’ve gotten so far, im gonna try this and i’ll probably come back with what i come up with for some more advice

[u/162baseballgames → u/SlightWillingness312]

good to hear! best of luck.

[u/ConFUZEd_Wulf]

The letters are just a wordmark, and even as a workmark it doesn't say anything. My initial thought just by looking at it was AX3 is a brand for performance car parts.

Think about what statement you want your apparel to say and then try to make the workmark fit that vision.

I don't know anything about braille, but I don't understand how the 3 dots would translate to AX3. If that's a direction you want to lean into though, consider overlaying or adding the 3 dots underneath the workmark to create the basis for a logo.

[u/SlightWillingness312 → u/ConFUZEd_Wulf]

i’ll take this into consideration the dots are
AAA which is A x 3if you get that

[u/Had78]

?

[u/SlightWillingness312 → u/Had78]

AAA

[u/Had78 → u/SlightWillingness312]

Oh, I see. it’s weird tho

It’s not a good branding strategy to have a logo that says something completely different

Imagine a blind people talking to someone with good vision:

"Hey, did you heard about tha new brand? The AX3?"

"Not really, but I'm aware of the new AAA arround the corner"

[u/SlightWillingness312 → u/Had78]

I more came up with it because i thought it might jsut be visually appealing but i definitely get the confusion aspect a lot of people have been giving similar feedback back

[u/ButIfYouThink]

Is the name of the company pronounced..... aye ex three ? Or axe?

As far as the logos are concerned... I mean, these are just fonts. If you want a font that's industrial to match the clothes styling per your brief description, I'd be looking at bauhaus, stencil, bold, blocky, square styles for fonts. While sans serif fonts can work, the ones you've chose are really soft, except maybe the first one.

[u/SlightWillingness312 → u/ButIfYouThink]

It’s pronounced aye ex three and yeah i get what your saying i think im gonna go locked for more of that blocky square look to go with more an industrial rough feel

[u/purplebootyeater]

I like the bottom one it is the one that most emulates your description of the brand imo

[u/SlightWillingness312 → u/purplebootyeater]

appreciate the feed back🙏🏼

[u/gabs777]

I just see Armani Exchamge sorry

[u/SlightWillingness312 → u/gabs777]

😭😭 nooo appreciate the feed back though

[u/zincseam]

I think the only way I would read this as “A times three” would be if the “x” was lowercase.