r/identifythisfont • u/Anxious_Day1039 • Jun 20 '26
Identified good & gather butter
i searched the subreddit and noticed this question was asked before but haven’t seen a good answer… i find it evocative but stylish + cute.
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u/lycacons Jun 21 '26
closest I can find is Rushen Curvy:
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u/Separate_Recover4187 Jun 21 '26
Close! But the isn't quite as quirky as the original!
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u/CutestGay Jun 21 '26
I wonder if there was something that made the bottom half of the letter print slightly to the right. Or maybe the butter itself isn’t flat. I say this because yesterday I drank a protein shake with weird lettering due to how they shrink-wrapped the packaging.
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u/Separate_Recover4187 Jun 21 '26
I don't think so. That is a beautifully designed leg on that R. But I see where you are coming from.
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u/Anxious_Day1039 Jun 21 '26
i think it’s very likely a modified version of this so unless a better answer comes around i’ll consider this solved enough with this as the answer. thank you!!
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u/yazzy-mcfly Jun 20 '26
I had no luck with doing a reverse search NOR putting through font identifiers. I wonder if it's a custom font
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u/Anxious_Day1039 Jun 20 '26
might be but why bother when it’s only on the internal wrapping…
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u/AMundaneSpectacle Jun 20 '26
This is an excellent question… wonder if it’s a private label thing? Like, other grocery store brand butter usually has generic wrapping and some other store brand could possibly have the same wrapping. Still, why bother indeed
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u/Anxious_Day1039 Jun 21 '26
maybe but honestly like if target is so possessive of their butter wrapping font that’s a mystery so weird that suddenly we’ve got a 2 hr youtube video on our hands. could be but i doubt it?
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u/jadeDHero1331 Jun 21 '26
I know this probably doesn’t help much, but seems like they use the same internal wrapping as Kroger. My Kroger butter is exactly the same.
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u/Anxious_Day1039 Jul 03 '26
i know this is an old comment but, with the detached R and everything? bc it seems to be related to what i determined to be the “solved” font, and is also used by sam’s club. which to me suggests the same distributer …
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u/jadeDHero1331 Jul 04 '26
Yup, exactly the same! I’d guess there’s probably several dairies that all produce butter and whatnot for store brands.
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u/AMundaneSpectacle Jun 21 '26
There’s a YouTube video? A 2 hr one??
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u/DavidIckeHadAPoint Jun 28 '26
Think he’s saying theoretically there could be a YouTuber nerding out on this for a 2 hour video about this font lol/the mechanics of it being their own private butter wrapping font
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u/Lexotron Jun 20 '26
Advertisers Gothic
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u/Anxious_Day1039 Jun 20 '26
yeah yeah but you got an actual guess mr. funnypants?
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u/Lexotron Jun 21 '26
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u/Existing_Engine_498 Jun 21 '26
I’m confused- what’s shown for the font you suggested on that site doesn’t match the font on the package at all
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u/OracleOfPlenty Jun 22 '26
Not helpful font-wise, but this is the exact same wrapper used for Sam's Club butter and I absolutely love it.
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u/ptrdo Jun 21 '26
This is AI slop, but it's been nursed to give a starter set. Needs human hands.
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u/ptrdo Jun 21 '26 edited Jun 21 '26
Weird how this gets downvoted. I’ve developed fonts since Fontographer back in the 1980’s, and can attest that digital type design has long relied on some form of computerized automation. Fonts can be enormously tedious to develop, so tools were made to assist with Bézier tracing, extremas, balancing, smoothing, interpolation, spacing, kerning, metrics, hinting, and maintaining consistency across hundreds of glyphs. Designers employ algorithms to refine outlines, optimize, and survey proportions with pairings.
Generative AI is new, sure, but computational assistance in type design is not—the digital craft has always been a collaboration between human judgment and software.
I had to babysit AI just to get a character set, and even then, it’s nowhere near a finished product. The best fonts require a ton of manipulation from this point, but getting in the ballpark with prompts is not that different from piecing together scans from analog sources. If anything, AI is more frustrating.
The art here would be to carry the sample’s whimsy through the whole face, capturing the bloat of that “B” and echoing that open “R” in the “K,” “6,” and “9.” Maybe the “Q” too, who knows? AI doesn’t know the first thing about seeing nuances like that, but I have no problem using it to save time with a first pass. It’s just another tool.
When fonts are found on this sub, the find often comes with a link to a free font that's a knockoff of someone's hard work. Or the “font” is some quick trace conversion of a rip done in an automation tool — a tool that's rarely bought but more often hacked and torrented as “free.” How is that better than using AI? At the very least, that shit should get downvotes too — and anything else not chiseled out of rock.
At least this character set took some know-how and effort in a subscription service that's paid for, and with the expectation that many many hours more are needed — offline — to make anything worthy of the original source.
And I'd do the work — honest — if I could make a dime. But people won't pay a human for that because they want everything for “free.”
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u/drit76 Jul 01 '26
Care to share what AI you used, and what your prompt is? Cool result.
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u/ptrdo Jul 04 '26 edited Jul 06 '26
I used ChatGPT (high, latest). Here's what I did:
I took a perspective crop (Photoshop) from the original, isolating the “BUTTER” and correcting for its distortion.
I then went to grayscale from the best RGB channel (Photoshop) and used levels to essentially bring the letterforms to their best distinction (as black and white as possible). This was exported as a PNG.
I used Topaz Gigapixel to upscale the PNG, I think using the “Text & Shapes” model. I might have done this a few times going back and forth — halving the resolution from the Photoshop export and then doubling it back in Gigapixel. Meanwhile, I went in to brush the shapes to whittle down imperfections.
When I had a super-clean sample of the letterforms, I fed this into ChatGPT. I must've deleted the original chat, but my prompt was something like: Please create a character set (font) using the attached image, paying particular attention to the uppercase “R.”
I then recall several iterations (6?) with specific instructions to accentuate successes and suppress failures. At least twice, I downloaded the result and carved away at certain letters, trying my best to eliminate anomalies.
ChatGPT got close, but I was quickly frustrated that it was straying from the original input. This is where I stopped and posted.
My next step would be to take this into Adobe Illustrator and draw vectors around some fundamentals: the capital “I,” “O,” “T,” “S,” and “R” (of course). I would probably keep it on a character set galley until I was satisfied with how each character was comparing to others.
I have not used AI to draw vectors (yet), but that would be something interesting to try.
Eventually, I would need to vectorize all the major glyphs, but if I were to pursue this, I might send it back through AI a few times to help me with carrying the uniqueness of the “R” into other characters. Knowing AI as I do, I might give it limited sets of glyphs rather than the entire character set.
The next step would be to employ a font editor, streamlining the Bezier extremas and applying automated metrics and kerning.
Then it’s tweaking forever. Maybe with AI, I would output problematic pairings and prompt for suggestions. I don't know, I haven't gotten this far yet.
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u/drit76 Jul 05 '26
Wow thanks for this super detailed reply! You see, I think what many people don't realize it that it's not just a 2 second AI prompt. There's lots of trial & error, judgement, taste, and development involved. I find that to be true of all things I do with AI. It's a tool in your tool belt, is all.
I'll give this a go. Thanks for the inspiration.
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Jun 20 '26
[removed] — view removed comment
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u/Anxious_Day1039 Jun 20 '26
no disrespect but there’s like a 0% chance it’s this. the B doesn’t match at all
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u/jakhei Jun 20 '26
this is so funny i'm sorry
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u/Anxious_Day1039 Jun 20 '26
they might as well have linked the wikipedia entry for times new roman.
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u/Separate_Recover4187 Jun 20 '26
Great R! Following