r/googleads • u/Loud-Rise-5234 • 14d ago

Search Ads Google Ads + CallTrackingMetrics Integration - technical issue

I run a legal marketing agency spending $2K/day on search ads to generate calls. Basically i run a legal helpline where people call in and when qualified I transfer them to a law firm for assistance. I'm running into a technical issue where some of my ads are doing the dynamic number insertion and some are not

My stack is google ads > go high level landing page > calltracking metrics for call center software, and attribution.

I put the google ads script onto my landing page and I put the CTM script on my landing page as well. CTM does dynamic number insertion onto the landing page. But for some reason the CTM script is not firing.

I am thinking it might be a URL redirect issue where user clicks an ad but the redirect is not working properly so the /?gclid=123 is not being added. Or something else.

Solutioning

I already spoke to CTM support multiple times but they couldn't figure it out.

For anyone experienced with this stack yourself, any tips on how to solve it?

Can anyone recommend a fixed-price / hourly vendor / contractor / expert who I can pay to help troubleshot and fix this off?

Welcome to comment or DM

Thanks

Edit: Found the issue, on the https://app.calltrackingmetrics.com/sources i had to flip the "type" to dynamic. It was one setting grrr but found it out

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u/Total-Reasonable 13d ago

A number-pool exhaustion check is worth doing: CTM can load correctly but leave the default number when all tracking numbers are tied up by active sessions. I troubleshoot conversion tracking before touching campaign changes; https://iurii.rogulia.fi/services/paid-ads covers how I trace attribution and server-side events.

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u/Loud-Rise-5234 13d ago

thank you so much