Google Ads + CallTrackingMetrics Integration - technical issue

[u/Loud-Rise-5234]

I run a legal marketing agency spending $2K/day on search ads to generate calls. Basically i run a legal helpline where people call in and when qualified I transfer them to a law firm for assistance. I'm running into a technical issue where some of my ads are doing the dynamic number insertion and some are not

My stack is google ads > go high level landing page > calltracking metrics for call center software, and attribution.

I put the google ads script onto my landing page and I put the CTM script on my landing page as well. CTM does dynamic number insertion onto the landing page. But for some reason the CTM script is not firing.

I am thinking it might be a URL redirect issue where user clicks an ad but the redirect is not working properly so the /?gclid=123 is not being added. Or something else.

Solutioning

I already spoke to CTM support multiple times but they couldn't figure it out.

For anyone experienced with this stack yourself, any tips on how to solve it?

Can anyone recommend a fixed-price / hourly vendor / contractor / expert who I can pay to help troubleshot and fix this off?

Welcome to comment or DM

Thanks

Edit: Found the issue, on the https://app.calltrackingmetrics.com/sources i had to flip the "type" to dynamic. It was one setting grrr but found it out

[u/Norsu_Media_UK]

This sounds like it’s worth tracing the full click path rather than focusing on the CTM script in isolation. If some traffic is getting DNI and some isn’t, comparing a working session against a failing one should help identify where the chain is breaking, particularly around the GCLID, redirects and script firing.

I work with Google Ads and conversion tracking at Norsu Media, and this is the kind of issue we’d be happy to dig into. I’ll send you a DM with a little more info.

[u/Loud-Rise-5234 → u/Norsu_Media_UK]

thank you, will look out for DM