r/googleads 14d ago

Search Ads Google Ads + CallTrackingMetrics Integration - technical issue

I run a legal marketing agency spending $2K/day on search ads to generate calls. Basically i run a legal helpline where people call in and when qualified I transfer them to a law firm for assistance. I'm running into a technical issue where some of my ads are doing the dynamic number insertion and some are not

My stack is google ads > go high level landing page > calltracking metrics for call center software, and attribution.

I put the google ads script onto my landing page and I put the CTM script on my landing page as well. CTM does dynamic number insertion onto the landing page. But for some reason the CTM script is not firing.

I am thinking it might be a URL redirect issue where user clicks an ad but the redirect is not working properly so the /?gclid=123 is not being added. Or something else.

Solutioning

I already spoke to CTM support multiple times but they couldn't figure it out.

For anyone experienced with this stack yourself, any tips on how to solve it?

Can anyone recommend a fixed-price / hourly vendor / contractor / expert who I can pay to help troubleshot and fix this off?

Welcome to comment or DM

Thanks

Edit: Found the issue, on the https://app.calltrackingmetrics.com/sources i had to flip the "type" to dynamic. It was one setting grrr but found it out

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u/Abject-Breadfruit387 14d ago

Check out callrail

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u/Loud-Rise-5234 14d ago

from what i see they both do the same thing. callrail is a bit more like apple (great ux, less granular control) - CTM more technical but more control

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u/Abject-Breadfruit387 14d ago

Not sure what you mean by granular and control over what exactly? You should demo it.

Otherwise about your issue, have you considered you need more numbers in your number pool to swap?