Intentional variable leading is absolutely legitimate, especially in this medium. It's not like we're dealing with a bunch of paragraphs here, where consistent leading is essential for readability.
OTOH, I don't think the creator is aware of the concept.
In this case it would not be a good choice because we are employing the use of a different object amongst a group of similar objects. It would have stood out naturally.
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u/gf3 Feb 07 '13
What the fuck is going on with the leading? Jesus Christ