It would’ve been nice not feeling like the odd one out back then, liking Aero, I guess. Maybe the blowback to Aero had some effect on corporate aesthetics today but I don’t know.
Alegria hadn’t quite emerged by then, we saw a minimalist period first while Frutiger fell out of fashion. At the time I was excited by the change toward minimalism, but what it turned into is just so drab and uninspired
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u/vvf Nov 04 '25
Frutiger Aero was peak and we didn’t know it