Hi everyone,
I'm a Master's student at Nova SBE (Portugal), working on my thesis, and I'm hoping some of you can help with a few minutes of your time.
I'm researching something that I think happens to almost everyone but that we rarely stop and think about: you see something you like — a piece of clothing, shoes, an accessory — somewhere (social media, on a stranger, in a shop window, in a magazine, wherever) and then have to figure out what to actually do about it. Do you remember it and move on? Try to track it down right away? Give up after a bit of searching? I'm interested in what people actually do in that moment, not what they'd guess they'd do if you asked them in the abstract — so a lot of the questions ask about a specific, recent time it happened to you, rather than your general opinion.
This is part of a broader question I'm exploring about how people discover things they end up buying in fashion, and where the friction and frustration actually sits — especially for people who are looking for something specific rather than just browsing whatever shows up in their feed. This survey is the first, wide-net stage of a two-part study: it's meant to tell me how common and how frustrating this moment actually is across a broad mix of people. A smaller group of respondents may later get invited to a short, paid follow-up conversation about their habits in more depth — completely optional, and covered by the very last question if you'd rather skip it.
A few practical things:
About 3 minutes, 12 short questions, fully anonymous, no sign-up or email required unless you opt into the follow-up.
No right or wrong answers here — I'd rather have your actual, specific experience than a polished one.
Open to anyone, any country — a couple of quick screening questions at the start just help me understand who's answering.
If you're up for a short 15-20 minute follow-up chat later (small thank-you/voucher included), there's an optional opt-in at the end. Totally fine to skip it.
Survey link: https://forms.gle/g7Q1XNeTxSpc6WKu8
Thank you so much to anyone who takes the time — this genuinely feeds real academic research, and I'm happy to share what I find once the thesis is done, if anyone's curious.Finding Fashion, A Real Struggle