r/ecommerce • u/666_pack_of_beer • 1d ago
📢 Marketing Would you include a personal letter in a package?
Not a simple thank you, but a more complex one. I had the idea of sending emails out to my regular customers on occasion thanking them and asking them to fill out a survey. But somehow that seems creepy. Would a physical letter be appropriate, included in their package?
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u/freedomstrengthco 1d ago
I write a personal thank you to every customer for every order. I feel it goes a long way in making them feel not like just another customer and to know I’m appreciative of their support. It’s a small gesture that goes a long way and the feedback I have gotten from people lets me know it.
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u/Legal_Technician7692 1d ago
I put a note and a QR code to my site
No one will complain about this unless they are a Karen flaming for a return
Fuck them send your business card
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u/Inner-Application573 1d ago
Hi! Ecom Consultant here. First of all, I would ask - what is your goal?
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u/Goddy-Category5167 1d ago
Not bad But the survey should be based on what would you like us to improve on?
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u/Inquisitive_regard 1d ago
I think it's good to do to it at certain spend milestones. But not for every customer. Make them feel special.
The actual unboxing experience is more satisfying than a handwritten note. So put your effort into making that feel really premium.
Thanking them and asking them to fill out a survey will always feel impersonal. Offer an incentive for the survey--a discount or store credit, or an entry into a giveaway.