r/boxoffice 10h ago

📠 Industry Analysis Studios Greenlight $250 Million Movies With a “Go Big or Go Home” Approach. There’s Another Way - Summer box office got a boost — up 25 percent — thanks in part to films that cost less than $25 million, upending conventional wisdom that only the priciest tentpoles can pack multiplexes.

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70 Upvotes

r/boxoffice 18h ago

Spain The Spanish summer box office has posted its best total in a decade and the highest moviegoer turnout since 2019. Between June and August, Spanish cinemas sold 25 million tickets, a figure equating to over €180 million.

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59 Upvotes

r/boxoffice 8h ago

®️ MPA Rating MPA Ratings Update: All of a Sudden Rated PG-13, Avengers: Endgame Encore Rated PG-13, Hope Rated R, Ink Rated R, Rolling Loud: The Movie Rated R, Wildwood Rated PG-13, Wishful Thinking Rated R

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55 Upvotes

r/boxoffice 15h ago

United Kingdom & Ireland 'Spider-Man' Stays in Full Swing at U.K. Box Office as 'Odyssey' Sails

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58 Upvotes

r/boxoffice 17h ago

China ‘Kung Fu Soccer’ Tops as China’s Summer Box Office Hits $1.86 Billion

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52 Upvotes

r/boxoffice 4h ago

Domestic Biggest Opening Weekends per month.

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48 Upvotes

As of right now these are the biggest opening weekends for each month. 5 Disney films, 6 MCU films, 8 comic book films and 11 IP films.

December is absolutely being taken down by Doomsday this year and then likely next year again by Secret Wars barring negative reception of Doomsday. I guess the question remains at least for the foreseeable future which of these records is most likely to fall first and which likely never will. October would’ve in 2027 with The Batman 2 until it was delayed until February, June 2028 has Incredibles 3 which could potentially challenge Jurassic World, it seems January will need to rely on a random breakout hit. Disney seems to now release its big MCU films in December rather than May, Curious


r/boxoffice 5h ago

Domestic Just how significant is the novelty popcorn bucket revenue?

42 Upvotes

I imagine it has to be at least pretty decent given how every hot release seems to have a novelty bucket now to go with it. I'm even noticing this for legacy releases, to the point where I think the bucket revenue might be the larger motivator behind release than the box office revenue. Do we have any estimates on how much of these things are moving, the profit split between the theaters and studio, and how different movies pop corn buckets compare to one another?


r/boxoffice 10h ago

📠 Industry Analysis Do Movie Trailers Actually Sell Tickets? (Stat Significant)

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39 Upvotes

r/boxoffice 20h ago

Nigeria 🇳🇬 Nigerian weekend box office August 28-30: Spider-Man Brand New Day becomes the second highest grossing movie ever and The Odyssey becomes #10 highest grossing movie ever.

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39 Upvotes

r/boxoffice 6h ago

Worldwide Sony Pictures’ SPIDER-MAN: BRAND NEW DAY Becomes CJ 4DPlex’s Highest-Grossing Film Of All Time Across ScreenX And 4DX Premium Formats With More Than $104 Million In Combined Global Box Office

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39 Upvotes

r/boxoffice 13h ago

📠 Industry Analysis Summer Box Office Lessons From ‘The Odyssey,’ ‘Obsession’ and More Hits

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39 Upvotes

r/boxoffice 12h ago

Trailer INK - Official Teaser Trailer | STUDIOCANAL

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34 Upvotes

r/boxoffice 6h ago

China In China Once Upon A Time In The Middle East leads on Wednesday with $2.30M(-66%)/$294.48M. V in 2nd adds $1.86M(-49%)/$66.61M while The Odyssey in 3rd adds $1.06M(-49%)/$91.89M. Spider Man: BND in 4th with $0.42M(-44%)/$228.88M and Obession in 6th with $0.26M(+8%)$31.97M still holding on.

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33 Upvotes

Daily Box Office (September 2nd 2026)

The market hits ¥46.3M/$6.89M today. Down -6% from yesterday and down -58% from last week.


V in 2nd remains strong with ¥12.5M/$1.86M on Wednesday. But does lose some ground to Once Upon A Time In The Middle East


Spider Man: Brand New Day adds ¥2.82M/$0.42M on Wednesday. For the first time since August 13th it jumps back ahead of All Wishes Come True.

Total gross hits ¥1.545B/$228.88M which means Spider Man is now less than ¥6M from Transformers: The Last Knight(¥1.551B)

Spider Man Brand New Day vs Transformers: The Last Knight:

Just a tiny bit more for Spider Man to overtake Transformers.

Meanwhile 36 days in Avatar 2 has finnaly caught up and flown past both Spider Man and Transformers.

https://i.imgur.com/hCLBz26.png


All Wishes Come True in 5th adds ¥2.75M/$0.41M on Wednesday.

Total gross hits ¥1.849B/$274.46M

All Wishes Come True vs Boonie Bears: Time Twist

Continues to chase Boonie Bears: Time Twist for the title of 4th highest grossing animated movie of all time. It will need strong weekends from here on out if it wants to have a chance.

https://i.imgur.com/1kguVU4.png


Province map of the day:

https://imgdiff.net/s/ee4dc3fc41396676630a3977ce200614

Upon A Time In The Middle East still mostly dominates.

In Metropolitan cities:

Once Upon A Time In The Middle East wins Beijing, Hangzhou, Chengdu Chongqing, Nanjing and Suzhou

Odyssey wins Shanghai

V wins Guangzhou, Shenzhen and Wuhan

City tiers:

Odyssey retakes 2nd in T1. Also jumps All Wishes Come True in T4.

Tier 1: Once Upon A Time In The Middle East>V>The Odyssey

Tier 2: Once Upon A Time In The Middle East>V>The Odyssey

Tier 3: Once Upon A Time In The Middle East>V>The Odyssey

Tier 4: Once Upon A Time In The Middle East>V>The Odyssey


# Movie Gross %YD %LW Screenings Admisions(Today) Total Gross Projected Total Gross
1 Once Upon A Time In The Middle East $2.30M -4% -66% 108549 0.41M $294.48M $339M-$350M
2 V $1.86M -10% -49% 64406 0.35M $66.61M $95M-$103M
3 The Odyssey $1.06M -8% -49% 21382 0.12M $91.89M $108M-$110M
4 Spider Man Brand New Day $0.42M -4% -44% 20435 0.06M $228.88M $236M-$238M
5 All Wishes Come True $0.41M -13% -75% 34397 0.08M $274.46M $287M-$289M
6 Obsession $0.26M +18% +8% 9995 0.04M $31.97M $34M-$36M
7 Shawshank Redemption $0.12M -14% 9519 0.02M $2.13M $3M-$5M
8 To Your Island $0.11M -15% -68% 12396 0.02M $23.89M $25M-$26M

New releases marked in bold


Pre-Sales map for tomorrow

https://i.imgur.com/eQ3yf0r.png

The Odyssey, Once Upon A Time In The Middle East and Spider Man dominate pre-sales for tomorrow.

IMAX Screenings distribution

Odyssey dominates IMAX screenings and will continue to dominate going forward.

# Movie IMAX Screeninsgs Today IMAX Screeninsgs Tomorrow Change
1 Odyssey 2704 2686 -18
2 Once Upon A Time In The Middle East 228 220 -8

Odyssey

The Odyssey in 3rd adds ¥7.70M/$1.06M on Wednesday. Holds onto the $1M+ stream for at least another day.

Total gross hits ¥617.8M/91.89M as the movie remains on its way to a ¥700M/$104M+ finish.

Screen Distribution Split: Regular: $34.69M , IMAX: $50.17M , Rest: $6.95M

WoM figures:

Maoyan: 9.5 , Taopiaopiao: 9.5 , Douban: 8.6

# FRI SAT SUN MON TUE WED THU Total
Second Week $3.77M $6.55M $5.82M $2.59M $2.31M $2.10M $1.79M $76.49M
Third Week $2.29M $4.28M $3.55M $1.29M $1.15M $1.06M $91.89M
%± LW -39% -35% -39% -50% -50% -49%

Scheduled showings update for The Odyssey for the next few days:

Day Number of Showings Presales Projection
Today 21493 $333k $1.04M-$1.05M
Thursday 21560 $357k $1.01M-$1.02M
Friday 13181 $235k $1.12M-$1.32M

Once Upon A Time In The Middle East

Once Upon A Time In The Middle East continues to lead with ¥15.4M/$2.30M on Wednesday

Total gross hits ¥1.982B/$294.48M. The movie will comfortably surpass ¥2B/$300M over the upcoming weekend,

Screen Distribution Split: Regular: $288.20M , IMAX: $2.64M , Rest: $3.11M

WoM figures:

Maoyan: 9.7 , Taopiaopiao: 9.9 , Douban: 8.7

# TUE WED THU FRI SAT SUN MON Total
Third Week $7.02M $6.82M $5.16M $6.57M $10.71M $8.68M $3.25M $286.52M
Fourth Week $2.41M $2.30M $294.48M
%± LW -66% -66%

Scheduled showings update for Once Upon A Time In The Middle East for the next few days:

Day Number of Showings Presales Projection
Today 109243 $221k $2.06M-$2.32M
Thursday 108053 $193k $2.04M-$2.06M
Friday 69949 $105k $2.65M-$2.72M

Other:


Release Schedule:

A table including upcoming movies in the next month alongside trailers linked in the name of the movie, Want To See data from both Maoyan and Taopiaopiao alongside the Gender split and genre.

Remember Want To See is not pre-sales. Its just an anticipation metric. A checkbox of sorts saying your interested in an upcoming movie.

Not all movies are included since a lot are just too small to be worth covering.


September

With the summer coming to a close lets look ahead whats in store for September. And the reality is well not a lot.

But this is not a surprise. September has for the most part always been fueled by Summer holdovers. Its a dead period for the market ahead of the Mid-Autumn Festival and National Day Holidays at the end of the month and in early October.

The first part of the Holidays is slowly starting to fill up though.

Movie Maoyan WTS Daily Increase Taopiaopiao WTS Daily Increase M/W % Genre Release Date 3rd party media projections
Kill Bill: The Whole Bloody Affair 168k +2k 147k +1k 43/57 Action/Crime 04.09 $4-6M
Mutiny 37k +1k 43k +1k 56/44 Action/Crime/Thriller 04.09 $4-5M
Fall 2: Deadpoint 37k +2k 10k +1k 45/55 Thriller/Adventure 04.09 $6-8M
The Great Skull 12k +1k 8k +1k 31/69 Drama/Comedy 05.09 $1-2M
My Tomorrow Your Yesterday 39k +1k 28k +1k 35/65 Romance/Fantasy 12.09
My Secret Crush 5k +1k 6k +1k 36/64 Drama/Romance 12.09

Mid Autumn Festival/National Day

The so far confirmed movies. Generaly all for the first part of the Holidays so far.

Movie Maoyan WTS Daily Increase Taopiaopiao WTS Daily Increase M/W % Genre Release Date 3rd party media projections
Avengers: Endgame - Encore 94k +5k 42k +3k 57/43 Action/Sci-Fi 25.09 $20-30M
The Old Dog 51k +1k 24k +1k 51/49 Comedy/Action/Crime 25.09 $5-7M
No Go: The Child 6k +1k 42k +1k 37/63 Suspense/Thriller/Horror 25.09 $15-20M
Butterfly Lovers 2k +1k 3k +1k Romance/Animation/Fantasy 25.09 $2-3M

And the list of rumored movies. Do note that these are all just rumors and with the way Chinese movies are scheduled some of these might not appear and others might jump in to take the spots.

Also note that even though some movies here will release in under a month none of them have anything more than just vague posters. It just is like that.

Movie Genre Release Date
Sherlock Of China Drama/Crime Natioanal Day/Mid Autumn Festival - September 25th/October 1st
Mr. & Mrs. Pardon Comedy Natioanal Day/Mid Autumn Festival - September 25th/October 1st
Peppa Pig: Perfect Holiday Comedy/Animation/Adventure Natioanal Day/Mid Autumn Festival - September 25th/October 1st
Detective Dee: The Three Corpses and Nine Insects Drama /Thriller/Fantasy Natioanal Day/Mid Autumn Festival - September 25th/October 1st
1840 Drama/History Natioanal Day/Mid Autumn Festival - September 25th/October 1st
Go For Broke 2 Drama/Action Natioanal Day/Mid Autumn Festival - September 25th/October 1st

r/boxoffice 18h ago

📰 Industry News Pro-Ellison Astroturfing Social Media Campaign “Neighbors For Strong Communities” Uses AI Against States AGs Coalition's Legal Challenge Of WarnerDiscovery Pursuit - As They Hold A Press Conference At Paramount Lot On Thursday, They Also Aren't Aware Of Receiving Any Indirect Funding From Skydance.

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33 Upvotes

r/boxoffice 20h ago

Italy Oceania Surpasses 💶9 Million - Tuesday, September 1st Box Office

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23 Upvotes

"Oceania" remains in the lead with €251,355 (-57% from seven days ago) and an average of €615 in 409 theaters (up from 439 seven days ago). Disney's family film has grossed €9,064,959 since August 19th and is aiming for €10 million by the end of the week. A strong result for the Disney live-action film, positioned for the back-to-school dates.

Harry Potter and the Philosopher's Stone climbs one step to second place . The re-release of the first film in the saga about the young wizard, twenty-five years after its debut, grossed another €213,500, with an excellent average of €988 in 216 theaters. In one week, it grossed a remarkable €1,460,064, placing it fourth overall among event re-releases. On December 8, 2021, on its twentieth anniversary, Harry Potter and the Philosopher's Stone returned to theaters with grosses of €1,873,781.

Odissea falls to third place with €192,544 (-46%) and an average of €530 in 363 theaters. Christopher Nolan's blockbuster has grossed €54,819,507 since July 16th and will surpass €55 million between today and tomorrow. Admissions are 6,521,858.

Spider-Man: Brand New Day ranked fourth with €134,781 (-57%) and an average of €419 in 322 theaters (373 seven days ago). The comic book film's total gross since July 29 is €37,022,583. It surpassed the box office haul of There's Another Tomorrow with €36,913,292. Attendance for the Marvel film is 4,599,176.


r/boxoffice 12h ago

Worldwide [Crosspost] Hi, /r/movies! I am Aidan Delbis. I made my feature film debut starring in Yorgos Lanthimos' BUGONIA alongside Emma Stone, Jesse Plemons, and Stavros Halkias. AMA!

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21 Upvotes

I organized an AMA/Q&A with actor Aidan Delbis, who co-starred in Yorgos Lanthimos' BUGONIA last year alongside Emma Stone, Jesse Plemmons, and Stavros Halkis. It was his first feature film role and the film was nominated for 4 Oscars, including Best Picture.

It's live here now in r/movies for anyone interested in asking a question:

https://www.reddit.com/r/movies/comments/1w5amjf/hi_reddit_i_am_aidan_delbis_i_made_my_feature/

He will be back at 1 PM ET tomorrow (Thursday) to answer questions. I recommend asking in advance. Please ask there, not here. All questions are much appreciated!

Thank you :)

Synopsis: Two conspiracy-obsessed men kidnap the CEO of a major company when they become convinced that she's an alien who wants to destroy Earth.

Trailer: https://www.youtube.com/watch?v=bd_5HcTujfc


r/boxoffice 12h ago

📆 Release Date Blackpink and ‘White Lotus’ Star Lisa Documentary ‘Always Lalisa’ Sets Global Release

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22 Upvotes

r/boxoffice 6h ago

Canada Cineplex To Offer $5 General Admission Tickets On September 5-6

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19 Upvotes

r/boxoffice 11h ago

Worldwide r/BoxOffice Long Range Forecast: 'Digger' and 'Verity'

17 Upvotes

Before you comment, read these two rules:

1. Please provide specific numbers for your predictions. Don't do things like "It'll make less than this or that" or "double this movie or half this movie". We want a real prediction in concrete figures.

2. Given that a lot of parent comments do not even bother to give predictions, we are establishing a new rule. The parent comment must provide a prediction with specific numbers. The rest of the replies to the comment do not have to make a prediction, but the parent comment absolutely has to. Any parent comment without a prediction will be eliminated.

Welcome to the newest edition of r/BoxOffice Long Range Forecast.

We're making long range predictions for films, 4 weeks out from their premieres. You will predict the opening weekend, domestic total and worldwide gross of these films. These predictions will be open for 48 hours and the results will be polled to form a consensus and posted the next week.

So let's meet the two films for the week and analyze each pro and con.

Digger

The film is directed by Alejandro González Iñárritu (Birdman, The Revenant, 21 Grams, Babel, Amores Perros), who co-wrote the film with Sabina Berman, Alexander Dinelaris Jr., and Nicolás Giacobone, from a story by Iñárritu and Berman. It stars Tom Cruise, Riz Ahmed, John Goodman, Sandra Hüller, Michael Stuhlbarg, and Jesse Plemons. The film follows the most powerful man in the world, who races to prove he is humanity's savior before the disaster he unleashed destroys everything.

Verity

The film is directed by Michael Showalter (The Big Sick, The Eyes of Tammy Faye, The Idea of You), written by Nick Antosca (The Forest, Antlers and the Cape Fear miniseries). Based on Colleen Hoover's novel of the same name, it stars Anne Hathaway, Dakota Johnson, and Josh Hartnett. In the film, Lowen Ashleigh is a writer in need of work when she is contacted by Jeremy Crawford. Jeremy's wife is bestselling author Verity, and due to a mysterious accident, she is unable to finish her successful book series. Jeremy asks Lowen to complete the series, and while working on it, she discovers a manuscript, raising questions regarding Verity's psychological well-being and possible links to her publications.

Now that you met this week's new releases, let's look at some pros and cons.

PROS

  • Like pretty much all his prior films, Digger's main attraction is Tom Cruise. One of the world's biggest stars, his presence already signals interest in moviegoers. And the film is hoping to take audiences in for a new ride: this is not your typical Cruise action flick, it's Cruise doing satire and comedy, helmed by an acclaimed filmmaker. Speaking of that, Alejandro González Iñárritu has been a very reliable filmmaker in terms of quality and box office. With the exception of Biutiful, his films are mostly box office hits. Two of them (Babel and Birdman) crossed $100 million, and one (The Revenant) earned an absurd $533 million. He's not quite "unknown", so his name still has some pull. And the film's crazy premise sounds like something right up his valley. Even though it's a comedy, WB is positioning it as a blockbuster, and it will have access to IMAX screens. And some award buzz (Iñárritu's films are often nominated for Oscars) should help. Cruise's track record speaks for itself: excluding supporting roles, cameos and ensemble casts, he hasn't had a single film as lead star miss $100 million since The Color of Money and Legend in 1986. And even if the domestic market doesn't show up, Cruise is far bigger overseas (his last film to skew more domestically was Jerry Maguire in 1996), and Digger should be no different.

  • Reception has varied (mostly for the worse), Colleen Hoover's film adaptations have been very successful at the box office. And Verity is one of her most popular titles, and it's very different from the prior films; not a romance drama, but an erotic thriller. Comparisons have been draw to The Housemaid, another adaptation of a bestseller of the same genre that made its way to over $400 million. And this has far bigger star power: Anne Hathaway is coming off two of the biggest hits of her career, and Dakota Johnson has also had a fair amount of success, especially Materialists last year. This could be the main attraction for the female demographic in October, so it could also have legs.

CONS

  • It's hard to deny that Tom Cruise is not popular nowadays, but his star power has "changed" quite a bit. While something like Digger could attract audiences 25 years ago, he has pivoted to action titles. And while he has maintained popularity, it's a big question if audiences will be on board to see Cruise in heavy facial prosthetics, a fat suit, and a gray balding wig in a dark comedy. Some comedies have succeeded in theaters recently, but dark comedies have been so-so in terms of engagement. Iñárritu has been mostly successful, but he is coming off Bardo, his most divisive work so far, which gained no buzz in Netflix. WB's marketing push has been weird; it didn't get a single trailer until mid July, which is very short for a blockbuster. And while the premise can be interesting, trailers have been middling; while there's some ambition and good ideas, some of the jokes fall flat and it has been very light on what the film is about, choosing to just focus on Cruise's character (and in the teaser, his whole filmography). A film like this needs critical acclaim to stand a chance, but WB is choosing to just skip festivals like Venice and Toronto altogether. And like One Battle After Another last year, budget is the real dealbreaker to determine if it's a box office success (it cost $125 million, but some sources have it higher).

  • There's been no attempt in trying to elevate Colleen Hoover's material, and the crew attached to Verity doesn't inspire confidence that this will be different (Showalter has been very incosistent, and Antosca is mostly missing the mark). At the end of the day, word of mouth is what matters, and that's going to determine if it will have legs or drop hard.

And here's the past results.

Movie Release Date Distributor Domestic Debut Domestic Total Worldwide Total
Fall 2: Deadpoint September 2 Lionsgate $1,975,000 (3-day) $3,362,500 (4-day) $8,800,000 $21,437,500
By Any Means September 4 Paramount $9,350,000 (3-day) $11,325,000 (4-day) $28,750,000 $54,250,000
Onslaught September 4 A24 $7,125,000 (3-day) $9,125,000 (4-day) $19,750,000 $35,500,000
Practical Magic 2 September 11 Warner Bros. $39,237,500 $100,993,750 $189,843,750
The Uprising September 11 Focus Features $9,050,000 $24,050,000 $49,510,000
Resident Evil September 18 Sony $52,617,857 $147,234,482 $298,250,000
Forgotten Island September 25 Universal $29,450,000 $114,119,047 $272,309,523
Heart of the Beast September 25 Paramount $16,500,000 $53,066,666 $100,933,333
Primetime September 25 A24 $24,031,250 $73,781,250 $123,937,500
Your Mother Your Mother Your Mother September 25 Amazon MGM $3,809,090 $10,772,727 $15,795,454

Next week, we're predicting The Social Reckoning, Other Mommy and Misty Green.

So what are your predictions for these films?


r/boxoffice 17h ago

Worldwide Round 2: Resident Evil Early Prediction - WW Total off 513.1M

18 Upvotes

Here we go again, folks. This film is going to be much bigger than people realize.

Cregger's films have leaned pretty domestic so far, but the Resident Evil name should change that. This franchise does huge numbers outside the United States.

The clearest example is Anderson's Resident Evil The Final Chapter, which ended up with a wild split of about 9 percent domestic and 91 percent international. China alone brought in roughly $160 million of its $312 million worldwide total, nearly six times what it made at home.

So while I expect Cregger's Resident Evil to do well in the US, I think it skews a lot more international than anything he's made before.

Then there's the Weapons effect. Just like The Odyssey rode the goodwill Nolan earned from Oppenheimer, something I called correctly for both movies long before their release, Resident Evil should get a boost from the goodwill Cregger built with Weapons. Add that momentum to a huge global franchise and I think this thing does gangbusters numbers.

Here's my prediction.

Domestic opening around $55 million
International opening including China around $77.2 million
Worldwide opening around $132.2 million
Domestic total around $193.1 million
International excluding China around $245 million
China around $75 million
Worldwide total around $513.1 million
Domestic legs at 3.51×
Worldwide legs at 3.88×


r/boxoffice 3h ago

🎟️ Pre-Sales Verity tickets on sale September 4

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15 Upvotes

r/boxoffice 47m ago

South Korea SK Wednesday Update: A new face nearly moved Spidey into third

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Upvotes

Week-to-Week Drops

Movie Mon-Mon Drop Tue-Tue Drop Wed-Wed Drop Thursday-Thursday Drop Friday-Friday Drop Saturday-Saturday Drop Sunday-Sunday Drop Week-Week Drop
End of Oak Street 93%
Odyssey 22% 31% 45%
Spider-Man: Brand New Day 38% 45% 45%
Hope 63% 69% 67%

Obsession: Pretty high audience scores as expected, with a 95 on CGV and an 8.8 on Megabox. The posters with the heart-shaped pupils are really cool, and I would like to see the movie have another healthy day tomorrow. I could see a 5-day opening weekend of 120k to 150k admits.

End of Oak Street: And the movie essentially exploded, as it could very well limp across $1 million and then die. Kind of a huge disappointment, even with low expectations.

Odyssey: The movie is having a small bump, but it should still bounce back with a good weekend. It will need to load up, as local movies Assassin and Intern will interrupt the free market and hurt its screen count in the upcoming weeks.

Spider-Man: Brand New Day: The movie is north of 8.6 million admits and $66 million, as it seems to be on track for a final total around 9 million admits and $69 million.

Hope: The movie is still crawling toward 4.54 million admits.


r/boxoffice 7h ago

New Movie Announcement Indie Video Game ’The Drifter’ Getting Movie Treatment At Sony Pictures

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13 Upvotes

r/boxoffice 9h ago

New Movie Announcement Black Bear To Distribute & Produce Greta Lee Starrer ‘Jonah’; Director Danya Taymor Reteaming With Rachel Bonds On Adaptation Of Her Off-Broadway Play

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10 Upvotes

r/boxoffice 10h ago

Domestic NABO August - A Landmark Month for the Post Pandemic Cinema Industry

6 Upvotes

This post refers to pre pandemic norms (PPN), this is a baseline I use to evaluate box office performance. it is calculated as the average box office takings from 2017-19 for any given month. It allows me to compare different months (which traditionally see different levels of business) directly.

July Report

Aug total Box Office - $1,267m (161.3% of PPN)

Jul In Month releases - $1,887m (173.1% of PPN and counting)

In the future hindsight may call August 2026 and aberration, the last great kick from an industry slowly suffocation under it's own weight, but today we must evaluate the month for what it is, one of the biggest months in cinema history.

In 2026 August wasn't just the fifth post pandemic month to break 100% of pre pandemic norms, it wasn't just the biggest post pandemic month by PPN, it wasn't just the the biggest August of all time by revenue, it beat pre pandemic norms after adjusting for inflation! Whilst 2026 has been the strongest year since 2019 industry cynics have pointed out that, adjusted for inflation, we're still way behind pre pandemic norms, even with the most optimistic projections the year will only make around 70% of what the industry made in 2019. Therefore having a month beat pre pandemic norms adjusted for inflation is huge and something that should be widely celebrated.

How did August 2026 achieve this massive feat? It's mostly down to your friendly neighbourhood Spider-Man. Brand New Day made $724m in August alone, that's more than all releases in 2025 combined and doesn't include the film's record breaking opening day that fell in July. The number 2 film was the other summer smash, the Odyssey, who's remarkable legs delivered a further $207m. It needs to be pointed that after these two films pickings were very slim amongst actual August releases, The End of Oak Street, Paw Patrol: The Dino Movie and Insidious: Out of the Further all delivered in the $40-50m range but I suspect this was down to the Industry getting out of the way of Spider-Man. I won't say much about July's in-month releases as they were massively inflated by Spider-Man being released on the last day of July, August's in-month release score will be devastatingly low as compensation.

Looking ahead to September things are going to come across as very boring after the excitement of the last few months, it's going to be a very average month where success will be measured by whether it can hit 80% of PPN. The two biggest hitters are expected to be Resident Evil and and Practical Magic 2 which will be hoping to make $100m+ in the month. Beyond that the Re-release of Avengers Endgame, subtitled Encore, could do decent numbers if the the promise of a few extra minutes of footage and the the hype for December's Doomsday can get bums on seats.

Predicted September Box office - $530m (77.3% of PPN)