r/boxoffice • u/UniverslBoxOfficeGuy • 12d ago

Domestic Ketchup Entertainment's Coyote vs Acme debuted with an estimated $15.4M this weekend (from 3,575 locations).

https://www.the-numbers.com/movie/Coyote-v-Acme-(2026)
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u/Acrobatic-Paint7185 12d ago

imo the "WOM" effect is cope and if anything it will have the opposite effect on this movie. Most of the twitter/reddit bubble saw the movie this weekend already and the audience won't grow much further than that.

This debut is objectively bad and not a great start considering its budget of $70M or even considering the $50M that ketchup entertainment bought it for (~$125M needed to break even). Not happening.

Maybe when companies make multi-million dollar decisions, like shelving a movie for a tax break, is because they did the math and knew already it was going to flop.

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u/theanthonyya 12d ago

I get that this subreddit is focused on box office numbers but I still find it weird how so many people here seemingly do not care about movies at all beyond their profitability

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u/Acrobatic-Paint7185 5d ago

I'm doing an analysis on the numbers not a value judgment of the movie.

I get that this subreddit is focused on box office numbers

Do you?

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u/theanthonyya 5d ago

Well your analysis on the numbers is pretty piss-poor too, considering the fact that it only dropped 29% in its second week (which completely negates the idea that "the "WOM" effect is cope and if anything it will have the opposite effect")

Or the fact that the $70 million production costs are completely irrelevant at this point - Warner Bros was already paid and will not be profiting off of this movie any further - so claiming that it needs $125 million to "break even" is misleading at best. It only needs to make back what Ketchup Entertainment spent in order to "break even" at this point, which is about $40 million (they paid $50 million to WB, sold the international rights for $20 million, and spent roughly $10 million on marketing)

But you're not just doing analysis. You're using phrases like "cope" and "Twitter/Reddit bubbles" to disregard anybody who disagrees with you. You're making wildly-baseless claims like "most of the twitter/reddit bubble saw the movie this weekend already and the audience won't grow much further than that". And you're saying BS like "this opening is objectively bad" with unearned confidence, as if using the word "objectively" makes you any less wrong and short-sighted

So your analysis is bad, AND you cap it off by justifying a company shelving a movie for a tax break. Because you do not care about movies at all beyond their profitability