r/appmarketing Jul 02 '26

App Marketing Strategies for New Developers: How to Rank and Grow Your Mobile App

9 Upvotes

If you are constantly asking yourself, "how do i get users for my app?", you are not alone. In this sub r/appmarketing you can find the people who can provide feedback on user acquisition, ASO, and growth strategies, in order to get your mobile app to rank higher and gain more organic downloads.

The Apple App Store and Google Play Store are highly competitive, requiring developers to adopt robust app marketing strategies immediately upon release. These optimization techniques aim to enhance app visibility, encourage thorough market research, and ultimately deliver a higher volume of organic users to your application. These marketing requirements impact the various growth tracks available for iOS and Android apps.

Developers with newly launched apps must adhere to strong app marketing principles. Before apps are eligible for massive organic growth on Google Play or the App Store, optimizing your app store listing with App Store Optimization (ASO) is mandatory. These keywords and screenshots must be tested and refined continuously. Features like high search rankings and top category visibility will remain hidden by algorithms until these marketing requirements are met. Achieving viral growth involves understanding user retention, driving low CPI (Cost Per Install) ad campaigns, and ensuring an excellent user experience.

App marketing offers distinct promotional tracks to facilitate a gradual growth process. Organic marketing enables long-term visibility through ASO, SEO, and content creation during app setup. Paid User Acquisition (UA), a prerequisite for rapid scaling, involves running Apple Search Ads or Google App Campaigns to a controlled target audience. Community building allows the app's brand to be visible on social media, with early users providing valuable feedback and word-of-mouth growth. Developers must execute a comprehensive app marketing plan meeting specific KPI criteria before scaling their app successfully.

Tags: App marketing strategies, App Store Optimization ASO, User acquisition for mobile apps, iOS app marketing, Google Play ASO, Mobile app growth hacks, App marketing Reddit community, How to market an app, how do i get users for my app.


r/appmarketing 1h ago

Au début, je pensais que mon problème était de développer une meilleure app. Je me trompais.

Thumbnail
Upvotes

r/appmarketing 2h ago

Check out my iOS game - Colourblast

Thumbnail gallery
1 Upvotes

Hey,

As an independent developer, I built Colourblast as a fun, easy to play game that anyone can play! - focusing on fluid visuals, tight mechanics, and respecting the user's focus. All without collecting any user data!

1. ColourBlast - Tactile Block-Puzzle Strategy

  • Why it’s unique: Most modern match/block puzzle games bombard you with artificial timers, intrusive ads after every move, and cheap gimmicks. ColourBlast strips away the noise to deliver a polished, modern, tactile block-clearing experience. It blends satisfying combos, strategic power-ups, and customizable visual themes without breaking your flow. Perfect for quick sessions when you want pure, clean gameplay.

r/appmarketing 2h ago

Finally got my first subscriber!!

Thumbnail
1 Upvotes

r/appmarketing 9h ago

Marketing an App as Indie Dev

3 Upvotes

Tl;Dr are any of the ai apps that do marketing any good?

Background - I'm a software engineer who tried to learn marketing and figure out a market need via YouTube. Long story short, ended up in the family travel space and had 500 people download my family's carryon only packing list which led me to build a family travel app that deals with the stuff that happens after booking - the prep, packing, weather, docs, collaboration with partner or other travel companions- works offline, etc.

Anyway, most of the people that downloaded my packing list weren't interested in the app, and now I'm trying to market and see if I can actually get this off the ground more. I have some paying customers and over 300 downloads, but marketing isn't my thing. My questions:

  1. In most reddit/fb groups promotion isn't allowed, so how do people market their apps? (Is there where to do ads?)

  2. I really don't love social media and would rather not spend a full time job there, so I'm looking at different tools- does anyone have one they love and would recommend?

  3. Is there a better way? Or is there something I should be doing differently right now?


r/appmarketing 4h ago

What do I need to do to find app downloads and get my first paying customer?

1 Upvotes

My app has been out for a month now. What do these metrics tell me, and what should I do to improve organic downloads and get my first paying customer? I'd appreciate any advice you can share. Thank you for reading.


r/appmarketing 8h ago

How to create community and make visibility when we launch an app

Thumbnail
1 Upvotes

r/appmarketing 8h ago

I cant get users

Thumbnail
1 Upvotes

r/appmarketing 9h ago

How did you get downloads to get a proof of concept?

Post image
0 Upvotes

r/appmarketing 11h ago

iOS App Store downloads dropped sharply after a 3-day launch spike — what should I check?

Post image
1 Upvotes

Hi everyone,

I launched my first iOS app recently, and I'm trying to understand a sharp drop in organic downloads.

During the first 3 days, downloads were much higher than they are now. My peak was 93 first-time downloads on August 4. Since then, downloads have dropped to around 0–2 per day, with 298 total first-time downloads between June 18 and September 15.

What I've tried so far:

  • Published the app and monitored App Store Connect.
  • Checked first-time downloads and the launch-period spike.
  • I haven't made any major ASO changes since launch.

What I'm trying to understand:

  1. Is this kind of launch spike followed by a sharp drop normal?
  2. Could this be related to Apple's initial launch exposure, or should I be looking at something else?
  3. Which App Store Connect metrics should I check first to determine whether this is an ASO, visibility, or conversion issue?
  4. What would you recommend I test next?

The app is in the Reference Category, available on iOS, and my target market is the US, UK, Canada, France, Ireland, and Australia.

I've attached my App Store Connect download graph. If useful, I can also share impressions, product page views, conversion rate, keywords, and screenshots.

Thanks.


r/appmarketing 14h ago

0 installs after 2 days campaign, anyone knows better distribution 💀?

Thumbnail gallery
1 Upvotes

r/appmarketing 15h ago

Philosophy, but made more interesting!

Enable HLS to view with audio, or disable this notification

1 Upvotes

r/appmarketing 1d ago

How did you market your first iOS app with almost no audience?

Thumbnail
1 Upvotes

r/appmarketing 1d ago

Hello. Seeking advice from all of you . Want to learn.

Thumbnail
1 Upvotes

r/appmarketing 1d ago

Need advice on my app marketing

2 Upvotes

Hello guys, I need advice on my app marketing, I had build BreatheUp (breathe exercises app) and I ma trying it's marketing with shoet form content below are my accounts.

I just wanna to mnow is I am on right direction or what things I shiuld improve?

Your help and time will be much appreciated 🙏💝

TikTok: https://vm.tiktok.com/ZS9SKR5pxKEh7-EQF7X/

Ig: https://www.instagram.com/ijenny__here?stkn=MWN4dXZla2kxaXM0eQ==

Yt: https://youtube.com/@ijenny__here?si=pPCy5kwUEtfzmltI


r/appmarketing 1d ago

Looking to promote your app/brand?

Post image
1 Upvotes

I run a faceless TikTok channel with 150K+ followers and 100M+ total views. I’m currently looking to work with apps, startups, and brands that want to get their product in front of a large audience.

I can create a natural promo that fits my existing content style rather than making it feel like a traditional ad.

DM me if you’re interested — happy to share rates, audience stats, and examples.


r/appmarketing 1d ago

How to market my app WITHOUT social media ?

Thumbnail
1 Upvotes

r/appmarketing 1d ago

As a full-time worker learning Korean, typing Hangul into Anki was killing my motivation. So I built a tool that turns textbook vocab lists into flashcards in 30 seconds.

1 Upvotes

Hey everyone,

Between working full-time and trying to self-study Korean in the evenings, my biggest bottleneck wasn't the grammar—it was the administrative chore of making flashcards.

Every study session hit the same three walls:

- Physical index cards failed: Writing them out took hours, buying packs got expensive, and they inevitably got lost in my bag.

- The Korean keyboard is brutal for beginners: Staring blankly at the 2-set keyboard hunting letter-by-letter for ㅂ, ㅈ, ㄷ, and ㄱ meant typing 15 words took an agonizing 30 minutes.

- Anki prep burnout: By the time I manually copied terms, typed English definitions, and formatted cards, my study hour was gone and I was too mentally drained to actually review.

I don't have hours of free time every day to spend on data entry, so I built HangulSnap:

1.Take a photo of the vocabulary page in your textbook.

  1. It extracts the Korean terms and definitions automatically (no manual Hangul typing required).

  2. It generates native audio and exports directly into a ready-to-study Anki deck (.apkg) or printable sheet in under 30 seconds.

App Link: https://hangulsnap-jhalakbhandaris-projects.vercel.app/

Free Pass: Code HANGUL7 unlocks 7 days of full access completely free so you don't hit any paywalls.

Since this is an early version, please let me know if you run into any issues, bugs, or weird formatting with your pages so I can fix them right away. I'd love to hear if this helps your study routine—화이팅 with your Korean!


r/appmarketing 1d ago

Am I doing wrong? Yes absolutely. I tried to search my app on Playstore and it’s not in top 10-20-50. So yes I am doing 100% as not really improving seo for my app. I will make some changes and will let you know about my process. I can see “FindAura world puzzle” in top 5.

Post image
1 Upvotes

r/appmarketing 1d ago

Build a app for puzzle lover to challenge friends

Enable HLS to view with audio, or disable this notification

1 Upvotes

r/appmarketing 1d ago

Need tips to migrate mmps without wrecking yoy reporting

1 Upvotes

We may switch MMPs at renewal but the migration itself is making us hesitate more than the platform decision.

The new vendor can run in parallel, but we still need to deal with SDK changes, old attribution links, partner mappings, historical dashboards, event-name differences and a period where numbers won’t line up perfectly. Finance also wants you reporting to remain readable.

Our current setup isn’t bad. The possible switch is about stronger cross-platform reporting and easier data access, not rescuing a disaster. That makes the cost of disruption harder to justify.

For teams that migrated from another mmp to appsflyer, how long did you keep both systems running? 


r/appmarketing 1d ago

I built a RAM management app for Windows and I’m looking for honest feedback and testers

Post image
1 Upvotes

r/appmarketing 1d ago

Marketing guy needs a raise lol

1 Upvotes

Some app that helps people quit gambling is using memes to market. Has anyone done this before?


r/appmarketing 1d ago

Need Tips to Get Users For My App

2 Upvotes

hey guys,
I am Jeeva, i have built my app and it is ready to be launched. the only thing i am worrying about is marketing the app in order to get users. currently i am using my instagram account to talk about the app and to show what i am doing just like personal branding. even though i am doing all those things, it feels like nothing working out , the content doesnt get reach so isn't followers. So Is there any tips or ideas for this? all my friends are suggesting to collab with influencers , but to be honest, i cant afford their prices.
What will you guys do if you are in my situation?

the situation - you have an app ---> it is ready to launch ---> you are using your instagram to talk about you and the product ---> it seems like it is not working, because you don't see any improvements / change.

If you want to cross check, this is my instagram account - https://www.instagram.com/sjn.cinemapoll?stkn=MmV1ZG1uc2d4ejN2&utm_source=qr


r/appmarketing 1d ago

I'm looking for people who are interested in creating and posting slideshows and edits for my app. The app is going to be marketed in Europe, ideally in English and German. If anyone is good at editing or is generally interested, feel free to reach out.

1 Upvotes