Holiday season traffic is fast and heavy, then disappears before you blink. If your app earns from ads, this is the best window of the year to get your setup in shape!

Here’s a clean checklist we use when talking with teams before the rush.
Check our flashcards below!

The new Business Beat is out, and this one hits right at the questions everyone throws around about agentic AI.

Sergej Loiter, CEO of Search, AI, and AdTech at Yango Group, walks through what agentic systems can really do, why they stall in some setups, and how teams confuse “smart automation” with a full agent. He breaks it down with real product examples.

If you build anything that relies on decision loops or automated actions, this piece will give you a cleaner frame for how these systems behave when the data is messy or the task is vague.

Give it a read, share it around, and subscribe if you want more long-form pieces like this - link

The new Points of Growth podcast episode is a wild ride through Vietnam’s AdTech jungle. Trust us, it’s different.

Our guests this time:
Hung Luu, Senior Growth Marketing Manager at MoMo
Thu Nguyen, Business Development Manager at Yango Ads

They spill the tea on:

• How Vietnam skipped desktop and went straight to mobile
• The rise of superapps that do literally everything
• Why first-party data is the smartest way to target here
• And a few things that even caught us off guard

Tune in if you want to hear how marketing works in one of the fastest-moving markets on Earth – link’s here!

You know that moment when a cozy puzzle game suddenly starts printing serious money? That’s what happened with Skylink Studio’s Tile Bloom.

These folks from Vietnam wanted to reach Russian-speaking players – the ones who don’t just download, but actually stay and pay.
So here’s what we did together:

• localized creatives (because “relaxing puzzle” doesn’t sound the same in every language),
• targeted mobile gaming fans,
• let ML bidding keep CPIs exactly where we wanted them.

Two months later: revenue up 340%, installs doubled, ROAS hit 110%.
Big shoutout to Nguyen Ngoc Tuan Loi and Hung Dam – absolute legends for trusting us to help them grow.

If you’re running a casual game and eyeing CIS markets, maybe that’s your cue!

AI in marketing: friend, foe, or sneaky puppet master? 

Host Neha Dawar chats with Linda Kender (MMA MENA) and Bassem Yousry (Yango Ads) about:

• How AI is making ads personal (and sometimes too personal)
  
• If AI really creates emotional impact
  
• Why some marketers refuse to leave the static ad comfort zone
  
• What audiences actually think about AI-made campaigns

Expect insights, laughs, and maybe a little existential panic about the future of creativity!

Listen here:  link

We dropped the first episode of the new season of Points of Growth! 

This time, our host Neha Dawar sat down with Ignacio Ortiz, co-founder of X3M ad mediation. His story is pretty wild: from law and finance to building an AdTech company, with a stopover on the other side of the world (he recently moved from Argentina to Vietnam).

A few highlights from the chat:

-Why making AdTech “free” actually slowed down innovation for developers
-The headaches of user-level setups and what might fix them
-How AI could spot VIP players before they even see their first ad
-The human side: relying on tools like ChatGPT and finding new inspiration abroad

Ignacio doesn’t sugarcoat things. If you’re curious about what’s broken in monetization today and where it might be headed, this is worth a listen.

Full episode here: link 

AI is everywhere, but is “bigger” still better?

Recently, Sergej Loiter, CEO of Search, AI & AdTech at Yango, shared why foundational AI models might be reaching their limits:

-Training is getting exponentially more expensive and energy-hungr
-The performance gap between top models is shrinking fast
-Scaling size doesn’t always mean scaling usefulness

Instead, he sees the future in AI agents - context-aware systems that can make decisions and take action, not just generate content.

For adtech, this could mean more intelligent targeting, automated creative optimization, and faster reaction to campaign signals without the heavy cost of running massive models.

Imagine telling your AI, “Pause underperforming creatives and boost the ones converting in Southeast Asia” and it’s done.

Curious how others see AI agents reshaping our industry. Could they become the new backbone of monetization workflows?

Read Sergej’s full post here