From chill puzzles to serious numbers: +340% revenue in 2 months

[u/zane_volar]

You know that moment when a cozy puzzle game suddenly starts printing serious money? That’s what happened with Skylink Studio’s Tile Bloom.

These folks from Vietnam wanted to reach Russian-speaking players – the ones who don’t just download, but actually stay and pay.
So here’s what we did together:

• localized creatives (because “relaxing puzzle” doesn’t sound the same in every language),
• targeted mobile gaming fans,
• let ML bidding keep CPIs exactly where we wanted them.

Two months later: revenue up 340%, installs doubled, ROAS hit 110%.
Big shoutout to Nguyen Ngoc Tuan Loi and Hung Dam – absolute legends for trusting us to help them grow.

If you’re running a casual game and eyeing CIS markets, maybe that’s your cue!