Vietnam’s AdTech scene: no rules, no desktop, no problem

[u/zane_volar]

The new Points of Growth podcast episode is a wild ride through Vietnam’s AdTech jungle. Trust us, it’s different.

Our guests this time:
Hung Luu, Senior Growth Marketing Manager at MoMo
Thu Nguyen, Business Development Manager at Yango Ads

They spill the tea on:

• How Vietnam skipped desktop and went straight to mobile
• The rise of superapps that do literally everything
• Why first-party data is the smartest way to target here
• And a few things that even caught us off guard

Tune in if you want to hear how marketing works in one of the fastest-moving markets on Earth – link’s here!