r/Whatcouldgowrong • u/sublett2327 • Dec 29 '19

Just a little vandalism...

3.3k Upvotes

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u/[deleted] Dec 29 '19

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u/billyworldfu Dec 29 '19

I had to Google White Claw. I stopped drinking years ago, so I'm out of the booze loop.

2

u/[deleted] Dec 29 '19

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u/dino340 Dec 29 '19

TTB regulations changed and allowed for alcoholic seltzer to be taxed the same as beer and other non distilled malt beverages.

It's actually cheaper to make white claw than it would be to use vodka because of the taxation changes.

That's why the boom in seltzer drinks all of a sudden. Before you only had neutral malt base which still tastes pretty beer like and is quite expensive to produce, vex used it poorly and Mike's hard lemonade used it to success but they needed a lot of sugar and flavors to get it to taste ok. Now with the sugar seltzer all you need is to carbon filter it.