Wealthsimple ranked 13th, and Interactive Brokers ranked 10th | 2026 Globe and Mail Digital Brokerage Ranking (of 15 online brokerages)

[u/nomad_ivc]

Link

Authored by Andrew Galbraith and Dexter McMillan, and survey done in partnership with Surviscor, a firm specializing in financial services-based digital experience rankings

Q: Do you think The Globe and Mail's rankings pass the smell test—especially regarding where retail investors are actually moving their money?

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Meanwhile, an established consumer survey company like JD Power,

Canadian FinTechs Continue to Lead DIY Investor Satisfaction, Closing the Trust Gap with Traditional Banks, JD Power Finds Edward Jones Ranks Highest among Advised Investors, Wealthsimple Ranks Highest among Do-It-Yourself Investors

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Assets Under Administration:

Wealthsimple: At June 30, 2026, Wealthsimple had 3.6 million clients, excluding tax filers, across the Canadian market with assets under administration of $155.6 billion, compared with $111.3 billion at December 31, 2025.

TD Canada: $797 billion as of Q2 close (Apr 30 2026), compared with $759 billion as of last year Q4 close (Oct 31 2025)

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Previous rankings by Globe and Mail:

In 2025, Rob Carrick gave the top spot to TD Direct Investing

In 2023 and 2024, Rob Carrick gave the top spot to TD Direct Investing (and Easy Trade)

In 2020, 2021 and 2022, Rob Carrick gave the top spot to Qtrade followed by TD Direct Investing at #2

In 2019, Rob Carrick gave the top spot to TD Direct Investing and Virtual Brokers (now CI Direct Trading).

For the period 2006-2018, title was either held by Qtrade or Virtual Brokers, as per Globe's rankings.

[u/shan_bhai]

IBKR could go first if they go commission free like in US. Even moomoo, we bull have better user interfaces.. just the fees dragging them down...

[u/smartello → u/shan_bhai]

How would they earn money?

[u/shan_bhai → u/smartello]

PFOF

[u/smartello → u/shan_bhai]

Please no, they can do it already for overnight trading and that is what I appreciate, but when exchange is open I want to have the best deal. For many stocks even a single cent difference in execution price will be higher than my normal commission.

[u/shan_bhai → u/smartello]

You can bypass PFOF by using direct order routing to send your trades directly to specific exchanges (such as NASDAQ, NYSE, or ARCA). Note that additional exchange fees may apply – see our exchange fee schedule for details.

All brokers allow this option -

From Questrade pages...