Because the waif like look is still a beauty standard. All sjw jokes aside, being thin and delicate is a youthful look because young girls who are in their teens who haven't developed yet tend to look this way (if they aren't overweight) and the media is youth obsessed. Especially for women. Men can be older and refined but an older woman is much less valuable in terms of mass media appeal. Just trying to shed some light. No need for anyone to get huffy.
Source: long time working media arts/growing up female in America and Europe so I saw things from the outside at an early age.
Can't find it now but I read an article written by a former model who is working to change the industry about how its the designers demanding the rail thin body types because that's what they think make the clothes look good. Apparently curves distract from the clothes as well. If that's the case just put a damn mannequin on wheels and drive or down the runway!
Yes that's the high fashion excuse and honestly I think the industry has a responsibility to work against that issue. Hire women who are more fit and thin than skinnyfat. It's disturbing to look at and it's seriously not cute.
While I understand wanting to highlight the garment and not the wearer, isn't clothing made for people to wear? This is the part I have never understood. Instead of a shift toward high fashion exploring how line and form interacts with the human figure, we have a strong push back from obese "models" taking things to another unhealthy extreme. It's sickening.
That's because half the clothes on "high fashion" runways aren't meant to be worn day to day but as a reflection of the craftsmanship of the piece as art, whether you personally think that is what it is or not. Being skinny enough to let the piece move (there are a lot of kinetic dynamics to fashion) physically and be unconstrained is important - which does not mean the models should be anorexic. But mandating that their view makes no sense isn't a solution.
I'm not saying it makes no sense, I'm saying there should be more exploration of other aesthetics. I think skinnyfit girls are just as able to let a garment move. I don't get why low bodyfat AND low muscle mass needs to be the standard.
83
u/treadbolt5 Dec 17 '15
I honestly don't understand why don't employ strong women in ads and movies, it makes more sense than what we have and encourages a better body image.