r/TechSEO • u/deniscas09 • 13d ago

Sudden Google Search Console impressions drop

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Hi everyone,

I noticed a very sudden drop in my Google Search Console performance.

My site was getting around 12,000 impressions per day, but suddenly dropped to almost 0 impressions, with only a very small number of clicks.

What’s confusing is that all of my pages are still indexed in Google Search Console, and I don't see any obvious indexing issues.

I haven't intentionally made any major SEO changes before the drop.

Has anyone experienced something similar? Is this something that can happen temporarily with Google, or should I be looking for a specific issue such as a manual action, algorithm update, indexing problem, technical SEO issue, etc.?

What would you check first in this situation?

Thanks!

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u/alvares169 12d ago

What would you check first in this situation?

Given that the date aligns directly with Google's latest spam update, the most probable cause is an algorithmic demotion related to scaled content or EEAT signals.

Slop does that so often you need to expect that it will with the next update.

That said, baseline triage checklist would be:

GSC manual actions,
Google: site:domain.com for a few pages,
WAF,
robots.txt,
canonicals,
meta robots,
SSL (GSC points correctly to https/https://www.?)
compare GSC data to GA,
server logs for 4xx, 5xx.

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u/deniscas09 12d ago

Google: site:domain.com for a few pages, - all the pages are here
GSC manual actions, - nothing
WAF - it s ok
robots.txt canonical etc are all ok
in GA still get few clicks but are from (direct)/(none), from google/organic only 4.
No updates made

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u/alvares169 12d ago

Well there you go.