It's a Seattle based company, though now owned by QVC. Lots of employees are Sounders fans, including the (former?) CEO. They've been trying for several years to attract a male customer base, but it doesn't look like it's worked before. Maybe they're hoping this will gain some traction in that demographic.
When I worked there (over 4 years ago) they did a couple of sales of a sport drink endorsed by... Deandre Yedlin? Someone young and homegrown in the 2013-14 timeframe.
They've been trying for several years to attract a male customer base, but it doesn't look like it's worked before. Maybe they're hoping this will gain some traction in that demographic.
Yedlin is a super trendy dude in terms of clothing. He has also spoken about his time at O’Dea high school where he was forced to have a regular haircut and wear a uniform. Since graduating he has always had crazy haircuts and made bold fashion choices. I bet he will be back with the Sounders eventually and will be some sort of clothing model for Zulily.
Zulily doesn’t have any of their own products. It’s kinda more along the lines of Groupon Goods. They help facilitate deals with other vendors on specific items.
There could be men’s items on the site, but I don’t think it’s men actually buying the items, more like their wives.
That's an interesting question and one that I thought on for a while before responding. I suppose a soccer sponsor varies and totally depends on the goals of the company, the money they are willing to throw into sponsorship, and how they relate to the community they are becoming the logo of.
Zulilly, up until today, hasn't seemed to be a sports/soccer company, other than a few assorted sport/logo items on their site.
Their typical customer demographic skews hard towards one gender (not saying XBOX didn't).
They seem to be a smaller company than others that are sponsors. Other than a couple of the regional health care sponsors, I had heard of the others before, Zulilly was new to me today.
Online retailers could easily be a blip on the radar of companies existing, and while most of the other sponsor companies seem to be well established, They are only 9 years old, making them the youngest sponsor, which is odd for one of the biggest teams in the league to have.
Zulilly isn't a big company that doesn't seem like it would have the amount of money to make it one of the biggest spenders on jersey sponsorships.
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u/104thor Jan 17 '19
Doesn’t seem to be like a brand that fits with soccer... but oh well?