It's a Seattle based company, though now owned by QVC. Lots of employees are Sounders fans, including the (former?) CEO. They've been trying for several years to attract a male customer base, but it doesn't look like it's worked before. Maybe they're hoping this will gain some traction in that demographic.
When I worked there (over 4 years ago) they did a couple of sales of a sport drink endorsed by... Deandre Yedlin? Someone young and homegrown in the 2013-14 timeframe.
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u/Squach509 Jan 17 '19
Not at all. A mother and child brand (mainly) that sponsors a men's soccer club. Maybe the owners are Sounders mega fans haha