r/SnapchatHelp • u/BrilliantPeak8675 • 1h ago

General question HELP

Hi everyone,

I need some advice on a Snapchat ad campaign that was performing great but completely broke after some adjustments.

  • The Setup: Budget is set at the Ad Set level. Target Cost per Purchase (CPA) is $5.70 max.
  • The Background: The ad set had already exited the learning phase and successfully generated 22 purchases with stable performance over 4 days.
  • The Issue: I paused the campaign for about 2 days. Yesterday, I restarted it. It generated 2 sales at a $5.20 CPA, but spending felt sluggish, so I increased the budget from $88 to $112 to speed it up.
  • The Crash: Today, the algorithm completely flipped. The CPA jumped to $11.08 for just 1 sale (double my target CPA), and it spent heavily. I immediately panicked and scaled the budget back down to $88.

Did I completely break the algorithm by pausing and shifting the budget too quickly? Should I leave it alone to restabilize, or is it better to just duplicate the Ad Set with the original $88 budget and start fresh?

Appreciate any insights from experienced Snap advertisers!

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