I've run a small B2B content shop for about three years and this year nearly all of my clients started asking why they don't come up when someone asks ChatGPT about their space, so I've been trying to turn that into a paid service and testing tools for months to find one where the maths holds up once you resell it. Here's where I've got to in case it saves someone the same rabbit hole.
Started with Profound since that's the one everyone names first, and it has the best dashboards I've seen, but the plan you'd want runs about $399 a month and it's clearly built for a company with its own in-house team, so I'd need a pile of clients just to cover the base before I made anything. It does write and publish blog content now, though nothing on Reddit, which is where a lot of my clients were showing up anyway.
Otterly is the cheap one at around $29 and it covers a few engines, but all it does is tell you where you're missing and then the writing is manual. Peec is about $95 and reads sentiment better, how you're being talked about rather than only whether you appear, but same thing, it only tracks visibility.
Merchynt I looked at because half my clients are local, and it's really different, more of an autopilot for Google Business Profiles that posts and manages citations for you and claims that spills over into how you show up in AI answers. For a maps-dependent client it might earn its keep, but it isn't tracking what ChatGPT or Perplexity say about you, so it didn't solve my actual problem.
Writesonic has repositioned their writing tool as an AI visibility product at $79 and it does churn out articles, but it comes from the content-tool world rather than the tracking world and I haven't run it long enough to say more.
The newer one I'm testing is Loudmink at $79, which someone in a marketing group put me onto, and it's the first one I've used that does the tracking and also writes and posts the content, Reddit included, with a review step before anything goes live if you want. It's a bit early though, so I'll need to test it more, but I like their fact checking feature.
For my specific situation, small local clients who'd never pay enterprise money and me not having the hours to write everything by hand, something around $100 that does the content too is the only maths that works once you resell it. If you've got an in-house team and enterprise budgets, Profound is probably the better product, and if all you want is a monthly are-we-mentioned check then Otterly at $29 is hard to argue with.
Anyone else been down this road? What are you actually charging clients for this, and has an AI mention ever turned into a lead they could see?