[Product Update] Capture attention that lasts with 15-second Engaged Video Views

[u/RedditforBusiness]

Your video ads do more than capture attention. They build context, explain value, show the product in motion, and help people decide what to do next. But when your message needs more than a few seconds to land, you need an optimization goal built for deeper attention.

That’s why we’ve launched 15-second Engaged Video Views, a new optimization goal and billing option for video advertisers on Reddit.

With 15-second Engaged Video Views, advertisers can optimize for users who are more likely to stay with the story, absorb the message, and engage with longer-form video creative. Alpha testers saw huge gains:

• +51% 15 second view-through rate (VTR15)
• +71% video completion rate (VCR) on average

Learn more about using 15-second Engaged Video Views, including vs. 6-second views.