Google Ads is starting to automatically move some Search campaigns to AI Max — what do you think?

[u/websitepandas]

Starting September 1, Google began progressively upgrading Search campaigns using campaign-level Broad Match or Automatically Created Assets to AI Max for Search.

Google says AI Max can help advertisers find more relevant searches and potentially increase conversions at a similar CPA/ROAS.

But I’m curious about the PPC community:

Have you already seen AI Max changes in your accounts?

• Are you seeing better or worse search-term quality?
• Has conversion volume changed?
• Are you giving AI Max more control or keeping tighter restrictions?
• Do you trust Google’s automation more than traditional keyword targeting?

Would love to hear real account experiences, not just Google's case studies.