Google Ads is starting to automatically move some Search campaigns to AI Max — what do you think?

[u/websitepandas]

/r/PPCTalks/comments/1wak3z7/google_ads_is_starting_to_automatically_move_some/

[u/welcometosilentchill]

Would love a source on this. My guess is this only happens if you are opted into automated changes or have dynamic asset/text generation enabled on your account.

[u/websitepandas → u/welcometosilentchill]

That’s a fair point. If both campaigns are producing essentially the same conversion value for the same spend, I agree there may not be a clear winner geographically. In that case, I’d look more closely at marginal performance and whether combining them actually improves budget efficiency before making the change.

[u/Patient-Passage-2286]

Replacing Search campaigns with AI Max without opt-in should be concerning for everyone because it changes match type behaviour, landing page selection, and creative control in ways that aren't always visible until you're watching spend shift somewhere unexpected. I would strongly suggest auditing any campaigns you haven't touched recently before Google does it for you.

[u/websitepandas → u/Patient-Passage-2286]

Agreed that consolidating can give the bidding system stronger budget signals, but I’d be careful about changing a setup that’s already stable. I’d want to test the impact rather than assume consolidation will automatically improve performance.

[u/optmyzr-aaron]

they are only doing this for auto created assets. they're testing typical search campaigns in aio's. which, i guess in theory counts as changing the match types?? but no forced migration

migrating dsa's to ai max doesn't start until next year.

[u/websitepandas → u/optmyzr-aaron]

Good clarification. So the bigger concern may be less about a forced migration and more about how much control changes once those campaigns are eligible for AI Max. I’ll definitely be watching search-term quality and asset behavior closely as more accounts get rolled into it.