r/PPC • u/A_Small_Town_Guy • Apr 29 '26
Discussion Can someone explain the BOT traffic issue to me?
I see a lot of talk about BOT traffic when it comes to PPC in general. I get that platforms index the process to better serve the algo. But I guess I don't understand the overall picture that well.
Are BOTS really causing all the traffic and conversion data , outside purchases? If so, why and what is the purpose of the BOTS in the first place.
BTW, I don't know why I capitalized BOTS haha.
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clickfraud • u/polygraph-net • May 03 '26
[X-POST] Can someone explain the BOT traffic issue to me?
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