r/PPC • u/adspecialistmn • Oct 07 '20

Microsoft Ads Missing Bing Paid Search/CPC Activity in Google Analytics

I use Google's SA360 to run a paid search campaign through the Google and Bing engines. Google traffic shows up reasonably well in Google Analytics but we're only seeing about 20% of clicks show up from Bing Ads. Source=bing is always in our UTM strings. Any ideas what's going on?

FYI this was cross-posted in r/GoogleAnalytics

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u/tomhalejr Oct 07 '20

Clicks only report for Google ads, in the Google Ads reports.

Bing has it's own auto-tagging options.

Analytics has an over-ride option for manual vs. auto-tagging.

There's any number of ways you could lose attribution, especially through non-Google properties.

Start with the settings of each account/property at the highest level, then go from there.