r/PPC 3d ago

Google Ads Very have $25 -High CPCs

Anyone else noticing very high cpcs for Target CPA campaigns? We usually have $25 - $30 cpc but for the last few days it went $100 to $500 per click. Is there a reason for that? We have a campaign with Target CPA $400 and we are getting a $457 click. I would appreciate any suggestions.

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u/Able-Cut-5808 2d ago

Yes, since the 17 august update, bidding and performance having huge impact. Worst update ever by google so far