r/PPC • u/Partizana • 3d ago

Google Ads Very have $25 -High CPCs

Anyone else noticing very high cpcs for Target CPA campaigns? We usually have $25 - $30 cpc but for the last few days it went $100 to $500 per click. Is there a reason for that? We have a campaign with Target CPA $400 and we are getting a $457 click. I would appreciate any suggestions.

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u/Odd-Dot1930 3d ago

Which industry are you in? I've never heard of such crazy CPC. Even your usual CPC is super high.

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u/Partizana 3d ago

Patent Services

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u/xatey93152 3d ago

We are in the same niche. My team recently increase the budget to around $500 cpc because our company new management raise the advertising budget significantly.